Driving Consumer Engagement in the Retail Industry: Leveraging AI and Collaboration with Kate Gleysteen, Director of Media at PDC Brands

Retail Media Moguls

Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195.

Today, we welcome Kate Gleysteen, Director of Media at PDC Brands, for a hearty conversation about the challenges and opportunities in the retail media landscape. Listen in for insights on how the pandemic led to a transformational shift in consumer behaviour and a customer tilt toward e-commerce. We also explore the role of artificial intelligence (AI) in driving consumers to retailers and optimising messaging.

Our Discussion covers the following retail media touchpoints:

• Kate’s backstory and experiences in retail media
• Are retailers sharing data with brands in a transparent manner?
• Is there a shift from traditional media marketing to retail media?
• The role of content marketing in brand building
• A transformational change in customer behaviour and a tilt toward e-commerce
• Point of sale merchandising and marketing

Kate is a retail media leader with experience in driving high-impact marketing initiatives, including integrated media campaigns and global brand-integrated partnerships. The route of her success in elevating brand salience and driving results are based on her use of collaboration and her innovative approach. Kate is also the host of the Boss Mama Jama podcast that navigates the intersection of parenting and professional aspirations.

Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.

To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest