388. Replay: How Pinterest wins with personalized content

Retail Gets Real

Consumers turn to Pinterest for inspiration on everything from design and fashion to meal prep and so much more. Rachel Hardy, director of consumer product marketing for Pinterest, joins us to share how the brand captures such a wide and engaged audience. We explore the consumer outlook and emerging trends for 2025, including mobile spending, AI optimization and personalized shopping.

(00:00:00) Introductions

(00:01:26) Pinterest’s young and engaged audience

(00:03:04) Hardy’s career journey

(00:06:20) Emerging consumer behaviors

(00:12:16) Pinterest predicts 2025 trends

(00:15:11) Retail challenges and opportunities for 2025

(00:21:24) Hardy’s learnings and inspirations

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• pinterest.com

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• Learn about our retail education platform, NRF Foundation, at nrffoundation.org

• Learn about retail advocacy at nrf.com/advocacy

• Find more episodes at retailgetsreal.com

Related:

• Retail trends to watch in 2025

• What to know about the consumer in 2025