#10 Henry Roberts on Building Two Hands: Resilience, Brand Loyalty, and the Path to Restaurant Success"

Restaurant Leaders Unplugged

In this episode of Restaurant Leaders Unplugged, we dive into the inspiring journey of Henry Roberts, founder of Two Hands, a thriving café and restaurant brand that started in New York City and has since expanded across the U.S. Henry shares the origins of his career in hospitality, driven by a love for community, culture, and high-quality, accessible food.

Listen as Henry discusses the strategic growth of Two Hands, his decision-making process in selecting new markets like Austin and Nashville, and the importance of creating a strong brand presence. He opens up about his commitment to sustainable farming, challenges in team-building, and his philosophy of resilience—especially through the ups and downs brought by the pandemic. Henry’s candid insights into balancing family life, running a multi-location business, and creating a culture-first brand make this episode a must-listen for any restaurant owner looking to grow with intention and adaptability.

Key Topics:

• The initial inspiration behind Two Hands and its unique brand identity
• Challenges and triumphs of expanding into new cities
• Building a resilient, people-focused culture that attracts and retains talent
• Why patience and adaptability are essential for sustainable growth
• Insights into sustainable farming and integrating it into a restaurant brand

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