Marc Appel (Managing Director, Global Brand Content, Accenture)

Pros & Content Brief

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4y ago 35:50

MP3•Epizód kép

Our content leader today is Marc Appel - the Managing Director of Global Brand Content at Accenture, a professional services org that really does it all. Thanks to their wide range of clients & partners, Accenture requires a tremendous amount of content.

Marc diligently surveys each business line and finds hidden connections among them - crossing silos to enable content built for one vertical to impact or assist another, simplify messaging overall, and educate audiences. Marc also exemplifies getting buy-in from the larger business, and how he worked to establish benchmarks early & often.

Doing so, he creates content, curates brand voice, and empowers every person within Accenture. Listen now, and thank us later.

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97 epizódok

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