Live and breathe your growth marketing metrics | Avi Bhatnagar, VP of Growth

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Ellen Schwartze is joined by Avi Bhatnagar, VP of Growth at Metallic. They discuss how marketers can claim their seat at the table; tying marketing to revenue and shared outcomes; and the tenacity a growth marketer needs to succeed.

(02:16) - Marketers now have a seat at the revenue table, and must track success against business KPIs
(04:18) - You have to constantly analyze what's happening.
(05:10) - What are the "deep funnel" metrics Avi looks at?
(06:58) - How can marketing work alongside revenue partners?
(08:09) - What skills guide a growth marketer?
(09:36) - You have to live and breathe the metrics in growth marketing.
(11:51) - How do you instill confidence in the data you have?
(15:12) - Show results, and measure in a way that is useful to the business beyond marketing
(19:10) - A growth marketer is always chasing what's next
(21:04) - Lightning Round!
(24:15) - Now is the time for growth marketers to make their mark by making an impact.

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97 epizódok

#Society #Business #Marketing #Andrew Bolton #Digital Marketing #Social Media #Content #Ellen Schwartze #Content Strategy #Content Marketing #pKnotch #Demand Generation #Growth Marketing #Performance Marketing #CMO #B2C #pAnda Gansca #B2B #Creativity