Pri0r1ty Intelligence Group launches Metr1c to transform brand partnerships with AI-driven growth

Proactive - Interviews for investors

Pri0r1ty Intelligence Group PLC CEO James Sheehan joined Steve Darling from Proactive’s OTC studio in New York City to announce the official launch of Metr1c, a new brand partnerships and growth solutions agency that sits at the crossroads of data analytics, creativity, and artificial intelligence. Developed alongside Halfspace, the sports data marketing agency acquired by Pri0r1ty earlier this year, Metr1c is designed to redefine how entertainment brands leverage data and AI to grow both revenues and fan engagement. By bridging the gap between traditional sponsorship models and digital advertising, the platform enables organizations to create more impactful and measurable partnerships. Sheehan explained that Metr1c has already proven its potential during a seven-month beta phase, where it delivered revenue-generative campaigns for a range of high-profile clients. These include The BRIT Awards and Sony, as well as Celtic FC, Scottish Golf, and Favela Cerveja, demonstrating the platform’s ability to drive results across music, sports, and consumer brands. Metr1c is specifically tailored to meet the evolving demands of brands and rightsholders in fast-changing entertainment industries. By combining Pri0r1ty’s proprietary AI tools with Halfspace’s deep analytics and marketing expertise, the agency helps clients to identify the right commercial partners, predict partnership outcomes, optimize performance in real-time, and srive quantifiable, long-term growth. Sheehan emphasized that as the entertainment sector becomes increasingly data-driven, Metr1c will provide a powerful platform to maximize revenue opportunities while enabling brands to engage fans in more personalized and measurable ways. Finally, Sheehan confirmed Pri0r1ty’s growing interest in the US market, with early client trials already underway and a broader expansion plan in progress. #proactiveinvestors #pri0r1tyintelligencegrouplc #aim #pr1 #otcqb #priaf #DataServices #Pri0r1tyIntelligence #JamesSheehan #Halfspace #SportsTech #DigitalAssets #BrandPartnerships #USMarket #BusinessStrategy #ProactiveInvestors #TechHoldings #AudienceData #MetricAgency