526: Johl Dunn – Modern day marketing and success for portrait photographers

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

Premium Members, click here to access this interview in the premium area.

Johl Dunn of www.johldunn.com needs no introduction if you've been listening to the photoBizX podcast for any time.

He's one of Australia's most recognised and sought-after photography business coaches and focuses on mindset as much as business. Important because so many photographers need help to increase prices, break down barriers, and succeed in doing what they love.

I was looking forward to seeing what I can pull from him in this interview after having him appear in past episodes, including Episode 330 where he shared how to create a money-making portrait photography business.

Or the Premium Only Episode 25, where he taught how to implement two of his favourite and best-performing Facebook Ad strategies.

Johl also presented the Photography Pricing Masterclass and delivered webinars below on feeling the fear and getting it done anyway and how to change your mindset and grow your business.

And if that's not enough, check out some of the interviews with his super successful coaching clients, including Sam Goodwin, Michelle Fey, Nik Buttigieg, Leah Hoffman, Brianna Schrader and recently, Jules and Benn from Cairns, Australia.

I'm super happy to have him back for this episode, where Johl dives into and shares a ton on modern-day marketing and success for portrait photographers today.

Here's some more of what we covered in the interview:

• What makes photographers successful after hiring a business coach
• How Johl is practising what he teaches
• How to instil discipline and follow a set of routines daily
• The importance of getting enough sleep
• Do you have to define success to be successful
• The need to set goals and check on them
• Goal-setting and the process it takes to accomplish them
• Are goals supposed to be met
• What are stretch goals
• What's the next move if you hit your goals
• Johl's advice for photographers who set higher goals
• The importance of setting realistic and achievable goals
• Most photographers are undervaluing themselves
• Is it all right to only sell digital prints
• Do you need to be a good photographer to run a successful business
• Is it important to have a website for your photography business
• Johl's competition inquiry process
• The difference between sending a tangible voucher vs digital vouchers
• Why you should never send or show the full price list initially
• Why your consultation call is the most important part of the whole client experience
• What kills a sale and how to stop doing it
• How to respond to clients saying your prices are too expensive
• How to fine-tune Facebook Ad campaigns to suit your needs
• Creating multiple avenues with marketing campaigns
• Fundraisers that generate over 200k in photography sales
• The need to get client names and details on events or fundraisers
• Johl's thoughts on attracting clients through paid sessions

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

If you do something that difficult and that hard, like jumping in an ice bath first thing in the morning, everything else is easy. – Johl Dunn

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Johl shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.

You can't hit a target if you don't know what it is. – Johl Dunn

If you have any questions I missed, a specific question you’d like to ask Johl or if you want to say thanks for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

When you want to run it as a business, you have to shift your mindset to a business owner, not a photographer. If you keep showing up as a photographer, you go broke. – Johl Dunn

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or keyword phrase and where you'd like me to link to them.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Links to people, places and things mentioned in this episode:

Johl Dunn Website

Johl Dunn on Instagram

JD Mindset Coaching on Facebook

Photography Pricing Masterclass

Johl Dunn Facebook Ad Training Course

How to feel the fear and get it done anyway – the mindset for success

Johl Dunn Mindset Webinar

PBX330 Episode: Johl Dunn – How to create a money making portrait photography business

025 Premium Only Episode: Johl Dunn – Facebook Ad tactics with competitions and third party alliances

PBX383 Episode: Sam and Michelle – How to change your photography pricing and mindset for business success

PBX384 Episode: Michelle Fey – Price rises, bigger sales and Pop In Portraits

PBX396 Episode: Nik Buttigieg – The Coaching Diaries with Johl Dunn

PBX480 Episode: Leah Hoffman – Clients, sales and incredible images for a successful fine art dance photography business

PBX484 Episode: Brianna Shrader – How to grow a fantastic team to support a fast moving and profitable photography business

PBX509 Episode: Juliette and Benn Wilkinson – Transition successfully from wedding to portrait photography

Thank you!

Thanks again for listening, and thanks to Johl for sharing his thoughts, ideas, tactics, and processes for building and running a modern-day successful portrait photography business with up-to-date marketing strategies and approaches to business and communication.

The more time and effort they give you, the more they're likely to invest because they're invested in the process now – Johl Dunn

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 526: Johl Dunn – Modern day marketing and success for portrait photographers appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.