It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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A tartalmat a Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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#10 Creative Testing with Joe Sideranko(Ipsos)
MP3•Epizód kép
Manage episode 224528318 series 2396523
A tartalmat a Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Joe Sideranko works with Ipsos. Ipsos is a global leader in the area of market research, and one of the world’s largest providers of advertising testing services. As I’ve worked with Ipsos over the years, I’ve found their products and process to be incredibly helpful in refining creative and ad work. Their approach is different than any other research firm that I’ve worked with when it comes to creative testing. Ipsos offers a full range of concept, creative and advertising testing, and on this episode, we will be discussing their Early Stage Lab and ASI-Connect products. On this episode we discuss: · Creative ad testing methodology · How qualitative and quantitative can work together—simultaneously · Instantaneous results can have profound impact on creative · Emotion trace technology · Transparency and collaboration in the creative process · How to get to Brand Breakthrough with your creative · The “Clutter real”
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20 epizódok
MP3•Epizód kép
Manage episode 224528318 series 2396523
A tartalmat a Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Joe Sideranko works with Ipsos. Ipsos is a global leader in the area of market research, and one of the world’s largest providers of advertising testing services. As I’ve worked with Ipsos over the years, I’ve found their products and process to be incredibly helpful in refining creative and ad work. Their approach is different than any other research firm that I’ve worked with when it comes to creative testing. Ipsos offers a full range of concept, creative and advertising testing, and on this episode, we will be discussing their Early Stage Lab and ASI-Connect products. On this episode we discuss: · Creative ad testing methodology · How qualitative and quantitative can work together—simultaneously · Instantaneous results can have profound impact on creative · Emotion trace technology · Transparency and collaboration in the creative process · How to get to Brand Breakthrough with your creative · The “Clutter real”
…
continue reading
20 epizódok
Semua episode
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