Lépjen offline állapotba az Player FM alkalmazással!
297 - Can functional THC beverages help with alcoholism? Jonny Locarni and Magic Cactus believe so!
Manage episode 453648025 series 2671841
About the Guest(s):
Johnny Locarni is the founder of Magic Cactus, a pioneering company in the hemp beverage industry aiming to offer the most effective alcohol alternatives on the market. With a professional background that spans finance, film and television, Johnny ventured into the cannabis industry almost by accident but quickly found a niche serving the more cannabis-curious and lighter consumers. Originally from Omaha, Nebraska, he spent years in Los Angeles before relocating to Arizona. His entrepreneurial journey is driven by a personal mission to create healthier alcohol alternatives, fueled in part by a personal family tragedy.
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright eBook - How to define sustainable packaging strategies!
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Packaging EPR eBook - it is FREE!!
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Episode Summary:
In this episode of the People of Packaging Podcast, host Adam Peek is joined by Johnny Locarni, the founder of Magic Cactus, to delve into the rapidly evolving intersection of the beverage industry and hemp-derived THC. Johnny shares his unique journey from finance to cannabis and ultimately to founding a beverage company focused on providing a natural alternative to alcohol. The discussion covers the potential of hemp-derived products, their role as alcohol alternatives, and the complex regulatory environment that currently impacts their availability.
Johnny outlines the challenges Magic Cactus faced during its research and development phase, emphasizing the need for a product that not only offers a pleasant taste and is low in sugar and calories, but also meets various legal restrictions across different states. By focusing on a microdose approach, Magic Cactus offers consumers a way to enjoy the effects of THC responsibly and legally in many locations. As Magic Cactus continues to navigate the shifting landscape of state regulations, Johnny’s insights offer valuable lessons for anyone interested in the future of hemp-based products.
Key Takeaways:
* Magic Cactus is innovating in the hemp beverage industry by providing a low-dose THC alternative to alcohol.
* The regulatory environment for hemp-derived products is complex and varies widely by state, impacting business strategies and product distribution.
* Johnny Locarni’s motivation to create Magic Cactus was driven by personal tragedy and a desire to provide healthier lifestyle alternatives.
* The company focuses on producing a low-calorie, low-sugar beverage that can serve as an alcohol alternative for people looking to reduce alcohol consumption.
* Navigating regulatory challenges is a continual process requiring frequent updates to product packaging and distribution strategies.
Notable Quotes:
* "The goal is to create an approachable, natural, non-toxic alternative to alcohol."
* "Being a cannabis-born brand wasn't a fit for what we were trying to accomplish."
* "What would make more sense is to decipher with a potency cap… rather than trying to figure out the source material."
* "We have to be very careful. We can't just say, we just landed this national contract for distribution."
* "The mission and vision help. If I didn't have a reason to be doing this, I probably would've… just gone back to finance."
Resources:
* Johnny Locarni on LinkedIn
* Magic Cactus on Instagram @drinkmagiccactus
Listen to the full episode to gain deeper insight into the benefits, challenges, and future possibilities in the hemp-derived beverage industry. Stay tuned to the People of Packaging Podcast for more engaging discussions and expert insights!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com
296 epizódok
Manage episode 453648025 series 2671841
About the Guest(s):
Johnny Locarni is the founder of Magic Cactus, a pioneering company in the hemp beverage industry aiming to offer the most effective alcohol alternatives on the market. With a professional background that spans finance, film and television, Johnny ventured into the cannabis industry almost by accident but quickly found a niche serving the more cannabis-curious and lighter consumers. Originally from Omaha, Nebraska, he spent years in Los Angeles before relocating to Arizona. His entrepreneurial journey is driven by a personal mission to create healthier alcohol alternatives, fueled in part by a personal family tragedy.
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright eBook - How to define sustainable packaging strategies!
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Packaging EPR eBook - it is FREE!!
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Episode Summary:
In this episode of the People of Packaging Podcast, host Adam Peek is joined by Johnny Locarni, the founder of Magic Cactus, to delve into the rapidly evolving intersection of the beverage industry and hemp-derived THC. Johnny shares his unique journey from finance to cannabis and ultimately to founding a beverage company focused on providing a natural alternative to alcohol. The discussion covers the potential of hemp-derived products, their role as alcohol alternatives, and the complex regulatory environment that currently impacts their availability.
Johnny outlines the challenges Magic Cactus faced during its research and development phase, emphasizing the need for a product that not only offers a pleasant taste and is low in sugar and calories, but also meets various legal restrictions across different states. By focusing on a microdose approach, Magic Cactus offers consumers a way to enjoy the effects of THC responsibly and legally in many locations. As Magic Cactus continues to navigate the shifting landscape of state regulations, Johnny’s insights offer valuable lessons for anyone interested in the future of hemp-based products.
Key Takeaways:
* Magic Cactus is innovating in the hemp beverage industry by providing a low-dose THC alternative to alcohol.
* The regulatory environment for hemp-derived products is complex and varies widely by state, impacting business strategies and product distribution.
* Johnny Locarni’s motivation to create Magic Cactus was driven by personal tragedy and a desire to provide healthier lifestyle alternatives.
* The company focuses on producing a low-calorie, low-sugar beverage that can serve as an alcohol alternative for people looking to reduce alcohol consumption.
* Navigating regulatory challenges is a continual process requiring frequent updates to product packaging and distribution strategies.
Notable Quotes:
* "The goal is to create an approachable, natural, non-toxic alternative to alcohol."
* "Being a cannabis-born brand wasn't a fit for what we were trying to accomplish."
* "What would make more sense is to decipher with a potency cap… rather than trying to figure out the source material."
* "We have to be very careful. We can't just say, we just landed this national contract for distribution."
* "The mission and vision help. If I didn't have a reason to be doing this, I probably would've… just gone back to finance."
Resources:
* Johnny Locarni on LinkedIn
* Magic Cactus on Instagram @drinkmagiccactus
Listen to the full episode to gain deeper insight into the benefits, challenges, and future possibilities in the hemp-derived beverage industry. Stay tuned to the People of Packaging Podcast for more engaging discussions and expert insights!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com
296 epizódok
Minden epizód
×Üdvözlünk a Player FM-nél!
A Player FM lejátszó az internetet böngészi a kiváló minőségű podcastok után, hogy ön élvezhesse azokat. Ez a legjobb podcast-alkalmazás, Androidon, iPhone-on és a weben is működik. Jelentkezzen be az feliratkozások szinkronizálásához az eszközök között.