295 - You will definitely want to visit Rhode Island when you learn about ISCO Spirits!

People of Packaging Podcast

About the Guest(s):

Manya Rubenstein is the co-founder and CEO of the Industrious Spirit Company (ISCO). Originally from New York, she has made her mark in Rhode Island with her passion for sustainable and regenerative farming practices. Her professional journey started in publishing, but she later transitioned into the spirits industry, where she combines storytelling with a dedication to environmental responsibility. Manya's innovative approach and leadership at ISCO have led to the creation of unique spirits like the distinctive Ostreida Oyster Vodka, showcasing her commitment to both creativity and sustainability.

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Episode Summary:

In this episode of the People of Packaging Podcast, host Adam Peek welcomes Manya Rubenstein, the visionary co-founder and CEO of the Industrious Spirit Company (ISCO). Broadcasting from the vibrant artistic community of Rhode Island, Manya shares the inspiring journey of ISCO, a distillery that merges creative artistry with rigorous sustainability practices. As the first distillery in Providence since Prohibition, ISCO stands out for its urban creative hub that draws inspiration from ecological innovation, making sustainability an integral part of its ethos.

Throughout the episode, Adam and Manya delve into the challenges of aligning sustainable production with packaging ethics, given the regulatory landscape and the limitations faced by small producers. They explore ISCO’s journey of transparency and commitment to reducing environmental impact, highlighting steps like sourcing bottles from local producers and exploring creative labeling techniques to communicate the story behind each spirit. Manya discusses exciting ventures such as their unique Ostrida Oyster Vodka, illustrating how ISCO’s narrative-driven approach successfully bridges the gap between agriculture and the art of distillation.

Key Takeaways:

* Sustainable Sourcing and Storytelling: Learn how Manya Rubenstein founded ISCO with a strong focus on sustainable spirits production and using storytelling to connect consumers with the origins of their products.

* Innovative Product Development: Discover the unique process behind ISCO’s Ostrida Oyster Vodka, emphasizing innovation in creating spirits that reflect the terroir and highlight local resources.

* Challenges in Sustainable Packaging: Understand the difficulties small producers face in sourcing eco-friendly packaging and complying with industry regulations.

* Rebranding Efforts: Gain insight into ISCO's recent rebranding journey, prioritizing clear communication of their product's identity through updated label designs.

* Community and Collaboration: Explore how ISCO collaborates with local artists and ocean-based nonprofits, strengthening community ties and supporting environmental causes.

Notable Quotes:

* "We see ourselves as this urban creative hub, but we're taking what's happening on the farm and being inspired by what's going on in our oceans." – Manya Rubenstein

* "We wanted to make sure that our packaging reflected our ethos." – Manya Rubenstein

* "Ostrida is the only oyster vodka, and it makes amazing martinis… trust me, it's delicious." – Manya Rubenstein

* "We're in a place where we're all trying to figure out what can we do, you know—even small and big ways—to try to help." – Manya Rubenstein

* "The labels are meant to bring together the industrial elements with the more natural elements." – Manya Rubenstein

Resources:

* Industrious Spirit Company (ISCO): iscospirits.com

* Instagram: @iscospirits

* Manya's Email: (provided in episode)

Listen to the full episode for a deeper understanding of ISCO’s innovative approach to marrying spirits production with sustainability, and stay tuned for more engaging content from the People of Packaging Podcast.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com