How to Plan the Ultimate Hen Party AND Build a Global Brand!

No Bollocks with Matt Haycox

Today, I’m joined by the power duo behind Dazed & Engaged. Now, I thought hen dos were all about willy straws and strippers, but these two have flipped the script and turned the party industry into serious business. Who knew you could make millions selling more than just inflatable penises!
We kick things off by going back to how it all started – spotting a gap in the market for hen party supplies that aren’t tacky as hell. They saw the opportunity, jumped in, and built a global e-commerce empire out of Dubai!
We get into the nitty-gritty of suppliers, stock, and how they’ve expanded their product line. Forget just having a few party favours – they’ve got it down to a science. And building a business in Dubai? Let’s just say it’s a bit more complex than chucking up a website and waiting for the cash to roll in.
Amelia and Holly share how they’ve grown their e-commerce platform from the ground up, and their marketing tactics to drive traffic are next-level.
What you'll get out of this episode:

• Proven Social Media and Advertising Strategies: Discover effective methods that go beyond the usual “post and pray” approach.
• Insights into Business Partnerships: Learn about the ups and downs of running a business with a partner, handling competition, and keeping things on track.
• Mastering Customer Retention: Get tips on how to keep your customers loyal and coming back for more.
  

So, if you’re thinking of starting a business, want the ins and outs of dropshipping, or are looking to build an e-commerce empire without the bollocks, this episode’s for you.
#BusinessTips #EcommerceSuccess #EntrepreneurLife #HenPartyPlanning #GlobalBrand #MarketingStrategies #StartupAdvice #BusinessGrowth #PartyPlanning #BrandBuilding
Timestamps
0:00 - Intro
0:26 - Back to the Beginning
2:26 - A Gap in the Market for Party Supplies
4:48 - Global E-commerce Business Based in UAE
6:51 - Suppliers and SKUs
8:09 - Starting a Business in Dubai
9:23 - Building the Ecom Side
12:53 - Other Marketing and Advertising Strategies and Techniques Driving Traffic
15:37 - Amelia and Holly's Partnership
19:43 - Balancing Businesses and Challenges Faced
22:46 - Dealing with Competition
27:16 - Keeping Customers On
30:20 - What's Coming Up for Holly and Amelia?

Connect with Matt Haycox:

▶ Instagram :https://www.instagram.com/thematthaycox/

▶ LinkedIn: https://www.linkedin.com/in/matt-haycox/

▶ Website: https://matt-haycox.com/podcasts/
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Who Is Matt Haycox? - Click for BADASS Trailer
I’m Matt Haycox—entrepreneur, investor, mentor, and your go-to guy for no-bollocks advice on business and personal growth.

With over 25 years of experience building and funding businesses across industries, I’ve faced it all—wins, losses, and the ultimate comeback story. Through my podcasts, No Bollocks with Matt Haycox and Stripping Off with Matt Haycox, I cut through the bullshit to bring you real, actionable strategies and raw conversations with entrepreneurs, celebrities, and industry leaders.

Whether you’re looking to scale your business, secure funding, or avoid the mistakes I’ve learned the hard way, my goal is simple: to help YOU create YOUR success story.

Want more? Subscribe to my No Bollocks Newsletter and get weekly insider tips on entrepreneurship, strategy, and business growth—because learning in 10 minutes is way better than wasting years on an MBA.

Fejezetek

1. Intro (00:00:00)

2. Back to the Beginning (00:00:26)

3. A Gap in the Market for Party Supplies (00:02:26)

4. Global E-commerce Business Based in UAE (00:04:48)

5. Suppliers and SKUs (00:06:51)

6. Starting a Business in Dubai (00:08:09)

7. Building the Ecom Side (00:09:23)

8. Other Marketing and Advertising Strategies and Techniques Driving Traffic (00:12:53)

9. Amelia and Holly's Partnership (00:15:37)

10. Balancing Businesses and Challenges Faced (00:19:43)

11. Dealing with Competition (00:22:46)

12. Keeping Customers On (00:27:16)

13. What's Coming Up for Holly and Amelia? (00:30:20)