Ep. #117: How to Grow CLTV, Drive MRR & Increase Retention

MODELS OF MASTERS w/ Michael Becker

A tartalmat a Michael Becker biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Michael Becker vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

2M ago 14:44

MP3•Epizód kép

I want to share three ways to enable monthly recurring revenue and three ways to grow customer lifetime value, regardless of your business model.

There are essentially three ways to enable MRR: a full-fledged subscription or membership business; what I call a “perpetual performance-based” pseudo subscription option; or optional add-on recurring products that customers can buy after a one-time initiation.

And there are three primary methods to grow CLTV once you do that. You can raise prices incrementally (the quickest but most risky), launch new products (enabling alternative purchase options), and speed up your retention point (the moment customers associate your business with an impulse/need/desire and continually come to you without even thinking).

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📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR

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🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬: https://t.ly/u0Dk5

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💼 𝗪𝗢𝗥𝗞 𝗪/ 𝗠𝗘: https://michaelbecker.org/services/

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📲 𝗧𝗘𝗫𝗧 𝗠𝗘 𝗪/ 𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡𝗦: +1 (978) 792-1466

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