Twitter for Business: Is It Right For You?

Michael Boezi: Consider the Source

A tartalmat a Michael Boezi biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Michael Boezi vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

5+ y ago 26:07

M4A•Epizód kép

Tons of people use Twitter as a marketing tool, but will it be effective for your business? Here are some considerations and strategies to help you decide.

Yes, Twitter has its problems. But to me, it’s still the most effective channel for building an audience. Once you listen to the episode, I think you’ll understand why it’s my best channel, by far (see: @mboezi).

In this episode, I cover:

What are the benefits of using Twitter for audience-building, if you get it right.
What are the potential pitfalls, including how to manage the "firehose" of posts.
How to find the right blend between broadcast and bi-directional activity.
How to find people to connect with – either directly or indirectly.
How images and videos boost your click-through rate (CTR) – especially native images.
Using lists to help keep you organized – and be strategic about audience-building.
How you can do some clever automating with Twitter – if you're careful.
A brief rant about auto-DMs. Spoiler alert: It's spam.
Using Twitter's Analytics to measure performance and iterate.
And a bunch of other strategies for engaging with an audience.

Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business

--- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

99 epizódok

#Business #Content Strategy #Michael Boezi