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81: Finding your way in a saturated market (and is there really space for everyone?)
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Today’s topic of conversation came about from something that recently came up at an IMBY gathering about standing out as an entrepreneur in a saturated market. Is there really space for everyone? How do you find your people? I don’t have all the answers, of course, but in this episode, I share some ideas to play around with. If you try them out, I’d love to hear how it went!
In this episode, I discuss:
The beauty and challenges of everything moving online during the pandemic
How to narrow in your audience to be clearer on who you’re trying to reach
Explore creating a more specific offering
Seeking local partnerships
How there are no clear answers for the uncertain times we’re in
Mentioned in this episode:
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