How broadcaster SPORT1 uses AI and automation to maximise social media impact: in conversation with Echobox

Media Voices Podcast

This summer sees a packed sports calendar with the Euros in Germany and the Olympics and Paralympics in France. Adding these global events to the regular sports schedule amps up the demands on social media teams and it’s hard to imagine how they would cope without the help of automation.

For this special Conversations episode, we’re joined by Symran Cashyap, Vice President of Product at social media and email automation and optimisation specialists Echobox and Jan-Niklas Häuslein, head of social media at SPORT1, one of Germany’s leading free-to-air sports channels.

We discussed the demands of adding worldwide sporting events to already packed sports calendars, improving efficiency and productivity in a time where platforms are shifting to video content, building communities across multiple sports and leagues and of course, the role of AI in planning and testing.

Publishers of all sizes use Echobox to automate, optimize and customize the curation and distribution of their content. Today, over 2000 publishers in 100 countries rely on Echobox's artificial intelligence to increase performance while saving costs on social media, emails and newsletters.

You can download Echobox's latest Publishing Trends Report 2024 here.