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Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture
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The Diminishing Returns of Online Advertising
Manage episode 183730155 series 57779
The diminishing returns of online advertising. And...Innovation lessons from the Grateful Dead. Plus...Rants and raves about the mixed reaction to Lyft's new "Taco mode," the easy way to win with Snapchat - assuming you're HBO's Game of Thrones, and the "dark side" of Influencers: Douchebags. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
Sources:
http://reallifemag.com/diminishing-returns/
https://www.linkedin.com/pulse/what-we-can-learn-innovation-from-grateful-dead-brad-porteus
http://www.mobilemarketer.com/news/game-of-thrones-reaches-45m-people-with-snapchat-lens/447887/
https://www.mediapost.com/publications/article/304524/the-dark-side-of-influencers-douchebags.html
99 epizódok
The Diminishing Returns of Online Advertising
Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture
Manage episode 183730155 series 57779
The diminishing returns of online advertising. And...Innovation lessons from the Grateful Dead. Plus...Rants and raves about the mixed reaction to Lyft's new "Taco mode," the easy way to win with Snapchat - assuming you're HBO's Game of Thrones, and the "dark side" of Influencers: Douchebags. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
Sources:
http://reallifemag.com/diminishing-returns/
https://www.linkedin.com/pulse/what-we-can-learn-innovation-from-grateful-dead-brad-porteus
http://www.mobilemarketer.com/news/game-of-thrones-reaches-45m-people-with-snapchat-lens/447887/
https://www.mediapost.com/publications/article/304524/the-dark-side-of-influencers-douchebags.html
99 epizódok
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