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A tartalmat a MeaningofLife.tv Administrator biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a MeaningofLife.tv Administrator vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
MeaningofLife.tv
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A tartalmat a MeaningofLife.tv Administrator biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a MeaningofLife.tv Administrator vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Conversations about philosophy, science, religion and spirituality
…
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57 epizódok
Mind megjelölése nem lejátszottként
Manage series 1029104
A tartalmat a MeaningofLife.tv Administrator biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a MeaningofLife.tv Administrator vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Conversations about philosophy, science, religion and spirituality
…
continue reading
57 epizódok
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MeaningofLife.tv
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1 Kant Stop Critiquin' (Aryeh Cohen-Wade & David Ottlinger) 1:00:00
1:00:00
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A bizarre Washington Post column about critical theory and Immanuel Kant ... Why has Kant become a bogeyman? ... How contingent is the history of philosophy? ... Relativism vs. rationalism ... What Kant meant by the "Critique of Pure Reason" ... Steven Pinker and the problem with rationalists ... David explains what Kant actually believed ...…
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MeaningofLife.tv
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1 The Dharma of Bob 8: A Cosmic View of Our Situation (Robert Wright & Josh Summers) 1:00:00
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What part of secular-guru space (if any) does Bob occupy? ... On the origin of Bob’s theses (by means of natural selection) ... The mind-boggling mystery of consciousness ... Could evolution have a larger purpose? ... The “global brain” as the flowering of natural selection’s seed ... Saving our species by transcending some species-typical tendencies ... The algorithm of evolution as “the Logos” ... How cognitive biases get in the way of global cooperation ... The positive feeling of negative emotions (but can mindfulness feel even better?) ... Bob explains his recent writings on tribalism ... Bob: You are an expression of "the [evolutionary] Logos" ... Bob’s latent-functionality theory of epiphenomenal consciousness ... Does evolution steer us toward greater alignment with moral truth? ... On the “panoramic specificity” of Bob’s dharma ...…
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MeaningofLife.tv
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1 The Dharma of Bob 7: Cognitive Bias and Conflict (Robert Wright & Josh Summers) 1:00:00
1:00:00
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Remembering Michael Brooks ... The existential stakes of enlightenment ... Overcoming the affective dimension of cognitive bias ... Bringing broader awareness to the concept of cognitive bias ... Cognitive bias and the roots of war ... The folly of feedback loops ... Quelling our primitive retributive impulses ... Taking a mulligan in your meditation practice ... Focusing on the hindrances ... Can you fail at meditation? ...…
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MeaningofLife.tv
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1 Saving Anti-Wokeness from Itself (David Ottlinger & Cathy Young) 1:00:00
1:00:00
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A plea to the weary to return to the Woke Wars ... Who is James Lindsay? ... Lindsay's book, Cynical Theories ... Lindsay's other critiques of wokeness ... The religion of wokeness, the religion of anti-wokeness ... Lindsay jumps on the Trump train (starts shoveling coal) ... The anti-semitism thing ... David: In a way, Lindsay is on the side of BLM ...…
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MeaningofLife.tv
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1 Contesting Determinism (Robert Wright & Oliver Burkeman) 1:00:00
1:00:00
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Oliver's new book, Four Thousand Weeks: Time Management for Mortals ... Oliver outlines “compatibilism,” the idea that free will and determinism can coexist ... Bob: Everyone should be a free will agnostic ... The occasionally dramatic consequences of arguments against free will ... Would determinism require us to reform our approach to criminal justice? ... A (possible) quantum hack for free will vs. determinism ... Bob thinks compatibilism is bullshit ... ... ... but Oliver tries to persuade him there's something to it ... Oliver: No position on free will and determinism is free of contradiction ...…
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MeaningofLife.tv
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1 The Trouble with Quantum Mechanics (Robert Wright & John Horgan) 1:00:00
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John's recent bout of fever-induced hallucinations ... Does math actually help you understand QM? ... What experiments in QM have and have not verified ... John: All interpretations of QM are bad ... What do we want from science? ... "An operating system for reality" ...
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MeaningofLife.tv
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1 Debating the Sexual Psychology of Men and Women (Robert Wright & Agustín Fuentes) 1:00:00
1:00:00
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Disavowing the naturalistic fallacy ... Why “sex” may not mean what you think it means ... Did evolution make women “choosier” about sex partners than men? ... Haggling over the price of sperm and eggs ... Agustín: Empirical studies complicate evolutionary psychology’s theoretical models ... The evolutionary significance of non-reproductive sex ... Why are males bigger than females in our species? ... Looking at pornography (for insights into human evolution) ... Are male and female sexual jealousy systematically different? ...…
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MeaningofLife.tv
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1 Consolations of Physics (John Horgan & Sabine Hossenfelder) 1:00:00
1:00:00
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Sabine inspires John's quantum experiment ... Sabine previews her book-in-progress ... Isn't quantum mechanics non-deterministic? ... Is consciousness conserved? ... John and Sabine tangle over free will ... Physics creationism ... Will quantum mechanics be replaced? ...
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MeaningofLife.tv
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1 Time Management for Mortals (Robert Wright & Oliver Burkeman) 1:00:00
1:00:00
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Kedvelt1:00:00![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Oliver’s new book, Four Thousand Weeks: Time Management for Mortals ... Why is it so hard to accept the limits of our productivity? ... Prioritizing mindfully ... Heideggerian time management ... Finding value in even "meaningless" work ... Reducing the lure of distractions ... Ten tools for embracing your finitude ... Five (pretty intense) questions for reflection ...…
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MeaningofLife.tv
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1 The Dharma of Bob 6: The Explain/Excuse Conflation (Robert Wright & Josh Summers) 1:00:00
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Josh's aversion to the term "guru" ... Explaining the explain/excuse conflation ... The (possible) evolutionary origins of (biased) arguing ... Are humans mismatched to their modern environment? ... Building strengths vs. addressing deficiencies ... Defusing attribution error ... Making cognitive empathy cool ... Using meditation to strengthen cognitive empathy ... The mythical side of Bob ... Rationalists, effective altruists, and other possible fellow travelers ...…
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MeaningofLife.tv
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1 Should Darwin Be Cancelled? (Robert Wright & Agustín Fuentes) 1:00:00
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Agustín on what he was and wasn’t saying in his controversial Science piece on Darwin ... What is biological anthropology? ... What social media critiques of Agustín’s editorial missed ... Untangling Darwin’s attitudes toward race and genocide ... Darwin’s worries about his theory’s acceptance ... What do female gibbons want? ... Agustín: Commonly used racial categories are unscientific ... The changing rules for competition among males ... Okay, so should we cancel Darwin or not? ...…
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MeaningofLife.tv
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1 Quantum Mechanics and the Quest for Final Knowledge (John Horgan & Philip Ball) 1:00:00
1:00:00
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Will science ever absorb the arts and humanities? ... Why Phil wrote a book about quantum mechanics ... Knowing quantum math doesn’t necessarily help ... Is "information” the key to quantum mechanics? ... What quantum computing can and can’t do ... The weirdness and arbitrariness of existence ...
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MeaningofLife.tv
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1 Thinking in Tongues (Nikita Petrov & David Poleski) 1:00:00
1:00:00
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MeaningofLife.tv
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1 Saving the World One Podcast at a Time (Robert Wright & Rob Wiblin) 1:00:00
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Defining effective altruism ... Rob explains the meaning of ‘80,000 Hours’ ... Should young people dedicate their careers to fighting climate change? ... The Apocalypse Aversion Project ... How cognitive biases fuel tribalism ... Bob: We need a psychological revolution ... Are external threats the best way to bring people together? ... The balance between surveillance and public safety ... Bob: Let's retire the word 'apologist' ... Making rationality cool ... Rob challenges Bob to find flaws in "The Moral Animal" ...…
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MeaningofLife.tv
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1 The Dharma of Bob 5: Mindful Defiance (Robert Wright & Josh Summers) 1:00:00
1:00:00
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Josh tries to help Bob retool his meditation practice ... Identifying the purpose of your practice ... What to do when your mind wanders ... Tuning your mind ... The Four Rs ... Can mindfulness help us bolster our courage? ... Learning to tolerate blowback from your tribe ... Suffering and the psychology of tribalism ... Developing a non-zero-sum relationship with your own mind ... So you say you've been called a neofascist... ...…
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