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Understanding the Buyers Journey in the Digital Age
Manage episode 419596224 series 2797857
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Before the digital age, potential clients often browsed the Yellow Pages to find a lawyer. Their decision on whether or not to hire a particular firm would then depend on how their inquiry was handled by the receptionist, legal assistants, and solicitors.
In the digital age, potential clients are more likely to research and contact lawyers online. It is critical to consider the customer journey stages to understand how potential clients make their decisions:
- Awareness stage: The potential client is experiencing a problem or opportunity and is looking for information.
- Consideration stage: The potential client has identified the problem and is researching possible solutions.
- Decision stage: The potential client decides who to buy from.
- Advocacy stage: The client chooses whether to buy again and recommend the firm to others.
Listen to this episode for a more Indepth explanation.
Exciting news! Our $4,500 website promotion is now on sale for $2,250. This incredible deal includes an entire year of hosting, maintenance, and an online booking tool.
Click here for ProWeb Legal Offer: https://lbms.us/product/proweb-legal-website-and-maintenance
General Info:
Need help with your law firm's digital marketing?
Check out these case studies of some killer results we have gotten for law firms just like yours.
Click here to review the case studies: https://lbmsllc.com/lp-attorneys/
Click here for a free online presence report and marketing analysis.
Connect With Us On Social Media:
Facebook: https://www.facebook.com/lbmsllc
Instagram: https://www.instagram.com/lbmsllc/
Twitter: https://twitter.com/lbmsllc
LinkedIn: https://www.linkedin.com/company/local-business-marketing-solutions
Alignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutions
Connect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/
YouTube: https://www.youtube.com/@lbmsllc
249 epizódok
Manage episode 419596224 series 2797857
Do you have a comment about this topic... Send us a Text Message. Click here
Before the digital age, potential clients often browsed the Yellow Pages to find a lawyer. Their decision on whether or not to hire a particular firm would then depend on how their inquiry was handled by the receptionist, legal assistants, and solicitors.
In the digital age, potential clients are more likely to research and contact lawyers online. It is critical to consider the customer journey stages to understand how potential clients make their decisions:
- Awareness stage: The potential client is experiencing a problem or opportunity and is looking for information.
- Consideration stage: The potential client has identified the problem and is researching possible solutions.
- Decision stage: The potential client decides who to buy from.
- Advocacy stage: The client chooses whether to buy again and recommend the firm to others.
Listen to this episode for a more Indepth explanation.
Exciting news! Our $4,500 website promotion is now on sale for $2,250. This incredible deal includes an entire year of hosting, maintenance, and an online booking tool.
Click here for ProWeb Legal Offer: https://lbms.us/product/proweb-legal-website-and-maintenance
General Info:
Need help with your law firm's digital marketing?
Check out these case studies of some killer results we have gotten for law firms just like yours.
Click here to review the case studies: https://lbmsllc.com/lp-attorneys/
Click here for a free online presence report and marketing analysis.
Connect With Us On Social Media:
Facebook: https://www.facebook.com/lbmsllc
Instagram: https://www.instagram.com/lbmsllc/
Twitter: https://twitter.com/lbmsllc
LinkedIn: https://www.linkedin.com/company/local-business-marketing-solutions
Alignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutions
Connect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/
YouTube: https://www.youtube.com/@lbmsllc
249 epizódok
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