Arthur Fleischmann And Darren Chat The Impact Of CMO And Agency Tenure

Managing Marketing

Arthur Fleischmann, Group CEO and Country Manager for WPP, with the experience of not just launching and growing his own successful agency, but also managing one of the major holding company groups here in Canada.

In the past two decades, we hear reports CMO tenure is getting shorter, some reporting it at less than 2 years on average and that agency tenure is headed the same way.

But it is not just the duration of these relationships that are taking a toll. It is also the way they are defined. Reports of the demise of the CMO are as common as the demise of the AoR with more advertisers moving to project-based commercial arrangements.

But what has been driving these trends, and what is the impact and cost to the agencies and their clients.

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Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.