Vicken Arslanian - 'Re-founder' of Commodity. Modern, American Perfumery

Man In The Mirror

My guest on the podcast this week is Vicken Arslanian, the ‘re-founder’ of Commodity, a modern U.S. fragrance brand. Commodity focus on clean, contemporary design, names that instantly make sense (!) and a simple, jargon-free way to understand the projection of your scent. You may well have seen the brand online or in store and their fragrances such as ‘Milk’, ‘Book’ and ‘Paper’ have created a real buzz with the beauty editors and the fragrance community over the last few years.

‘Scent Space’ is Commodity’s term for the way you can select and control the projection of your fragrance. The whole range is available in 3 Scent Spaces - a close ‘Personal’ version, a balanced ‘Expressive’ version, and an amplified ‘Bold’ version. I really like this democratic approach because it removes some of the language around perfume that can seem alienating and confusing.

Vicken has another business distributing European niche brands in the U.S and internationally and he clearly has a deep knowledge of the fragrance industry and a sharp eye on what the consumer really wants. He was a fascinating guest, fun, engaging - and as you’ll hear in the episode, his quest for the ultimate hair product goes on!

Vicken mentioned:

Shaving Soap & Razor

Clinique For Men - Bronzer

https://maleskin.shop/collections/clinique-for-men/products/clinique-for-men-face-bronzer

Stryx - Men’s Tinted Moisturiser

https://www.stryx.com/products/product-02-tinted-moisturizer

A rotating combination of hair pomades, gels and waxes (!)

Commodity - Paper (Bold)

https://commodityfragrances.co.uk/collections/bold/products/paper-bold

Commodity - Velvet (Bold)

https://commodityfragrances.co.uk/collections/bold/products/velvet-bold

You can find Commodity on Instagram here:

https://www.instagram.com/commodity/

You can find them online here:

https://commodityfragrances.co.uk/ (UK)

https://commodityfragrances.com (US & Int’l)

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You can follow me @maninthemirrorpod on IG:

https://www.instagram.com/maninthemirrorpod/

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Special thanks to: Anders Sundberg for sound mixing and production, Andy Goff @goff_andy for the artwork and Andy Gilbert (ATRX) @andygilbert_atrx for the theme music.

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