Artwork

A tartalmat a A Sports Design Podcast by T. Adam Martin biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a A Sports Design Podcast by T. Adam Martin vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Player FM - Podcast alkalmazás
Lépjen offline állapotba az Player FM alkalmazással!

Simon Dent, Founder & Managing Director, Dark Horses

57:47
 
Megosztás
 

Manage episode 230088159 series 1030444
A tartalmat a A Sports Design Podcast by T. Adam Martin biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a A Sports Design Podcast by T. Adam Martin vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

"On a Saturday afternoon when every sports fan is going to watch their chosen sport, there are thousands of brands barking at them whether it's a print paper, online, in stadium on LEDs, in the matchday program; there's all these messages and presumably only the best are going to get taken home with fans and that's what our job is: to be the best messengers."

Simon Dent is a former sports business lawyer & agent turned creative agency founder in the U.K. As managing partner of Dark Horses, Simon leads a team of world-class creatives working with brand such as Peloton, PUMA, City Football Group, Southampton F.C., Under Armour, Nissan and more.

Whilst working as an agent, Simon realized that brands were missing opportunities to better engage fans via athletes he represented, so he founded an advertising agency.

Simon discusses the emotional aspect of sport and how consumer brands can leverage those emotions to engage consumers in a more authentic way rather than simply sharing a logo on the scoreboard.

We also chat about how an outside agency can bring a different high-level, strategic perspective to clubs and avoid being pigeonholed as production creatives like so many in-house creatives do with team marketing execs.

Simon elaborates on why sporting brands should be vary weary of the competition for attention in future fans now that the internet offers attention grabbers like Fortnite, YouTube and Netflix.

Lastly, we discuss creative culture and more specifically how Dark Horses uses it to recruit and keep creatives.

Mentions Include:

My next guest is going to be Barton Damer. Barton is the founder of AlreadyBeenChewed, a 3d animation and motion shop in Dallas, TX that has worked with many major brands such as Nike, Marvel and more.

Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport.

  continue reading

111 epizódok

Artwork
iconMegosztás
 
Manage episode 230088159 series 1030444
A tartalmat a A Sports Design Podcast by T. Adam Martin biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a A Sports Design Podcast by T. Adam Martin vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

"On a Saturday afternoon when every sports fan is going to watch their chosen sport, there are thousands of brands barking at them whether it's a print paper, online, in stadium on LEDs, in the matchday program; there's all these messages and presumably only the best are going to get taken home with fans and that's what our job is: to be the best messengers."

Simon Dent is a former sports business lawyer & agent turned creative agency founder in the U.K. As managing partner of Dark Horses, Simon leads a team of world-class creatives working with brand such as Peloton, PUMA, City Football Group, Southampton F.C., Under Armour, Nissan and more.

Whilst working as an agent, Simon realized that brands were missing opportunities to better engage fans via athletes he represented, so he founded an advertising agency.

Simon discusses the emotional aspect of sport and how consumer brands can leverage those emotions to engage consumers in a more authentic way rather than simply sharing a logo on the scoreboard.

We also chat about how an outside agency can bring a different high-level, strategic perspective to clubs and avoid being pigeonholed as production creatives like so many in-house creatives do with team marketing execs.

Simon elaborates on why sporting brands should be vary weary of the competition for attention in future fans now that the internet offers attention grabbers like Fortnite, YouTube and Netflix.

Lastly, we discuss creative culture and more specifically how Dark Horses uses it to recruit and keep creatives.

Mentions Include:

My next guest is going to be Barton Damer. Barton is the founder of AlreadyBeenChewed, a 3d animation and motion shop in Dallas, TX that has worked with many major brands such as Nike, Marvel and more.

Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport.

  continue reading

111 epizódok

Minden epizód

×
 
Loading …

Üdvözlünk a Player FM-nél!

A Player FM lejátszó az internetet böngészi a kiváló minőségű podcastok után, hogy ön élvezhesse azokat. Ez a legjobb podcast-alkalmazás, Androidon, iPhone-on és a weben is működik. Jelentkezzen be az feliratkozások szinkronizálásához az eszközök között.

 

Gyors referencia kézikönyv