Episode 11 - Ray Urdaneta | How to Build The #1 Global Hair Care Company

Liquidity & Liquor

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► About The Guests

Ray Urdaneta is Chief Executive Officer at Monat Global. A second-generation direct-sales entrepreneur, Ray followed his parents’ example of combining strong family values with the fervent belief that anyone can achieve their dreams through hard work and determination.

With a degree in International Business, Ray co-founded, and now guides MONAT’s success as CEO. MONAT is currently a privately held company, however public estimates of revenue indicate they are well over the $800m dollar mark in revenue as of 2021.

► Show Links

https://www.instagram.com/ray.urdaneta/

► Talking Points

0:00 - Intro

4:52 - Why you have to break out of your comfort zone.

13:07 - MLM… you’re selling a business, not a product.

22:41 - Dealing with negativity and bad press.

33:17 - If you could do anything differently, would you?

37:10 - How to fire properly.

43:52 - How do you know if you’re hiring the right person?

47:51 - Having a finger on the pulse of your industry.

54:15 - Overcoming massive failures.

56:41 Bringing the family into the company.

1:02:20 - Why does MLM get a bad name?

1:07:51 - How to stand out in a crowded market.

1:10:45 - The biggest mistakes Ray made early on when he first started his company.

1:16:22 - What would you tell somebody who feels like giving up?

1:22:14 - Don’t lie to yourself.

1:24:50 - Don’t disrupt your life with negative thoughts.

#monat #rayurdaneta #podcast

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