Episode 10 - Claudia Poccia | How to Build a Global Cosmetics Brand

Liquidity & Liquor

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► About The Guests

Claudia Poccia is an American CEO/President with expertise in the prestige and mass beauty industries. Previous experiences include President and CEO of Gurwitch products (Laura Mercier, ReVive, Nyakio brands), President of Avon Beauty, Chief Marketing Officer and head of International Business Development of bareMinerals for Shiseido Americas Corporation, SVP, General Manager Stila Cosmetics , VP Business development Estee Lauder North America and various other executive positions at the Estee Lauder Companies.

She has won numerous awards in the beauty industry, including being named one of the Top 50 Most Influential People in Beauty by Beauty Inc., receiving the Cosmetic Women Achiever Award, Women’s Wear Daily Beauty Biz Award for Innovative Marketer, and Girls Scouts of Greater New York Woman of Distinction.

In 2012, together with Laura Mercier, Poccia founded the Laura Mercier Ovarian Cancer fund “with the mission of educating women about the disease, supporting those who were undergoing treatment, and funding research for a cure.”

Currently Poccia serves as the co-founder and CEO of Dragonfly Sage Corp, a strategic consultancy for luxury lifestyle and beauty brands. She serves on the boards of Innospec Inc, Blue Mistral a Cornell Capital holding company, Chairman of the Board, LUXIE Holdings, Fashion Group International (FGI) and the Stamford Yacht Club. She previously served on the Board of Cosmetic Executive Women (CEW) from 2008-2018.

► Show Links

https://www.linkedin.com/in/claudiapo...

► Talking Points

0:00 - Intro

7:07 - Estee Lauder was a family-owned company at first, now a public company.

13:43 - Estee Lauder’s best moment in business.

16:37 - The evolution of beauty brands in the 90s.

31:58 - How do you guarantee that an acquisition is going to be a success?

36:37 - How to reinvent the direct selling model for a new generation of entrepreneurs.

56:30 - Working in a corporate environment vs. working in a boardroom.

1:02:01 - The lessons learned from Claudia’s time at Avon.

1:05:50 - Don’t tell me what I want to hear. Tell me what I need to know.

1:16:41 - What makes Estee Lauder so successful?

1:26:16 - The importance of having a firm direction and a strong mindset.

1:30:22 - What do you do if you want to leverage your knowledge and get some equity?

1:35:09 - Make yourself known and wait for the right opportunity.

1:48:01 - The importance of taking time for the important and urgent.

#beauty #claudiapoccia #podcast

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