Part 2 w/ STAX: “We Sold Out Every Drop for 3 YEARS Straight”… Here’s What We Learnt

Life, Money & Love with Dylan Mullan

In part 2 of the podcast with Don & Matilda Robertson, Til opens up about her first awkward moments speaking to the camera and how she slowly built a loyal following by sharing every part of her life — even tinting her eyebrows and waxing her nose. What started as simple gym content turned into a full-blown movement, helping her grow a brand that people across the world now know and love.

Don shares how they created hype using scarcity, pre-sales, and behind-the-scenes storytelling to build a brand that fans became obsessed with. We also hear the real story behind their early panic moments — like being hit with a huge surprise factory bill or running out of stock while their ads were still live. Every step of the way, they chose growth over comfort, and that risk paid off.

In this episode:

• How Til went from posting nose wax videos to building one of Australia’s most hyped activewear brands.
• How they used scarcity and hype to sell out every single product drop (sometimes in under 60 seconds).
• What really happens when your factory sends double the stock… and your bank account isn’t ready for it.
• Don’s panic attack in Bondi and the emotional rollercoaster of scaling a business from the ground up.
• How STAX. mastered influencer seeding, brand loyalty, and viral drops — without even realising it was “marketing.”
• What they wish they knew about financial systems and the #1 skill every founder needs but no one talks about.
• Why the fear and stress never really go away — and how they’ve learned to ride the wave instead of fighting it.

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Matilda’s Instagram: https://www.instagram.com/matilda_murray_/?hl=en

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