How Annabel Hay Rejected Shark Tank, Built A $10M Brand & Made Forbes 30 Under 30 (Clutch Glue)

Life, Money & Love with Dylan Mullan

Annabel Hay is the founder of Clutch Glue, one of Australia’s fastest-growing beauty brands - now valued at over $10 million in just two and a half years. From working full-time to standing in the spotlight on Shark Tank, Annabel’s journey is the definition of courage, creativity, and belief in yourself when no one else sees the vision.

In this episode:

• How Annabel turned a night out into a $10M idea – The wild story of how one frustrating fashion fail at a club became the spark for Clutch Glue.
• Building Clutch Glue while working full-time in construction – How Annabel balanced her 9–5 job with her growing business and the mindset that kept her going when she had zero free time.
• The Shark Tank Experience – What it was really like behind the scenes, how she prepared for national TV, and what happens after the cameras stop rolling.
• The truth about quitting your job to chase your dream – Why Annabel cried the day she resigned, and how leaving her corporate life changed everything — both the good and the scary parts.
• The power of ‘delusional belief’ in business – How a mix of optimism and a little bit of “crazy” helped Annabel push through fear, doubt, and huge unknowns.
• Overcoming burnout and finding balance again – The moment Annabel realised she was working 16-hour days, and the lessons she learned about protecting your energy as a founder.

• How to build a product people actually need – Annabel’s step-by-step thinking behind solving a real problem, creating something women actually wanted, and making it go viral.
• What it takes to build a brand people love – The marketing, storytelling, and mindset shifts that made Clutch Glue one of Australia’s fastest-growing personal care brands.
• Annabel’s advice to anyone with a dream – Why you don’t need to have it all figured out, how to start small, and why believing in yourself might just be the smartest business move you ever make.

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