“From $5M to $22M within 12 months” - The Explosive Rise of Boost Lab & YSB with Craig & Lisa Schweighoffer

Life, Money & Love with Dylan Mullan

In this episode, I sat down with Craig and Lisa Schweighoffer, the powerhouse couple behind Boost Lab, one of Australia’s fastest-growing skincare brands.

Prior to launching Boost Lab, Craig was the CEO of 42 Below, a vodka brand sold to Bacardi for $140 million, and both were early investors in Ecoya, a candle brand sold to Chinese Citi Group for $200 million.

In just a few short years, Boost Lab went from an idea at the kitchen table to a brand found in over 1,000 stores, with a run rate well over $10 million, and a hero serum that’s now sold every 3 minutes.

In this episode, they share exactly how they did it, what worked, what failed, and what they’d do differently. We dive deep into the lessons they learned from their previous businesses, including how alignment in life and business is everything, why solving real problems matters more than hype, and how to spot overlooked opportunities in crowded markets.

In this episode:

• The $140M Vodka Exit – How Craig led 42 Below to a massive acquisition by Bacardi and what that taught him about building brands that matter.
• The $200M Ecoya Sale – Lisa and Craig’s early investment in a candle brand that sold to Citigroup, and what you can learn from how they positioned it.
• The Product That Sells Every 3 Minutes – Why one serum took off like wildfire and how knowing your customer changes everything.
• Serving the Forgotten Market – Why focusing on women in their 40s and 50s (a group most brands ignore) became their biggest strength.
• The Power of Alignment – Craig opens up about past failures and why being misaligned with partners and purpose nearly derailed him.
• Building a Brand People Can’t Live Without – The test they use to know whether a product is truly needed or just nice to have.
• From Retail Strategy to Direct-to-Consumer Mastery – How their approach changed depending on the customer and what you can take from that.
• The Role of Grit, Risk & Belief – Why they walked away from comfort, took big risks again, and how they kept believing through the doubt.
• Their Advice for Founders in Crowded Markets – The brutally honest truth about standing out in industries where everyone’s trying to be #1.

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