Leading the Conversation with Thought Leadership | Kate Bravery | 555

Leveraging Thought Leadership

In this episode, Kate Bravery, the Global Leader of Advisory, Knowledge, and Insights at Mercer, discusses the importance of thought leadership in today's workforce. Kate, also a co-author of the book "Work Different: 10 Truths for Winning in the People Age," shares insights into her roles at Mercer, including leading the Talent Advisory practice globally. She emphasizes the significance of thought leadership in bringing new perspectives to clients, particularly in the areas of health, wealth, and career. Kate highlights the integration of thought leadership into both internal and external practices, stressing the importance of aligning language and ideas to foster genuine conversations and feedback with clients. She emphasizes the need for compelling thought leadership that resonates with both internal teams and external audiences. Furthermore, Kate provides valuable insights into the setup of thought leadership functions within organizations, emphasizing the need to consider placement, ownership, and measurement of success. Unlike traditional functions, thought leadership can sit in various areas depending on the organization's structure, in Mercer's case, within global business solutions with a reporting line to strategy. This episode offers practical advice for organizations seeking to enhance their thought leadership capabilities and drive innovation in the ever-evolving workforce landscape. Three Key Takeaways: * Thought leadership can serve as a vehicle for challenging traditional perspectives and bringing new insights to clients, ultimately enabling organizations to tackle persistent challenges in innovative ways. * It is important to align language and ideas internally and externally to foster genuine conversations with clients and drive meaningful feedback loops. * When setting up thought leadership functions, consider placement, ownership, and metrics for success.