Yips, Pips, and Yaps - Shiny Object Syndrome

Koyoti Small Business Podcast

Summary
In this episode, the host discusses the concept of shiny object syndrome in marketing, where marketers get distracted by the latest trends and technologies without a clear strategy. The host provides examples of shiny object syndrome, such as the hype around non-fungible tokens (NFTs) and the use of flash technology in websites. The host also explores the potential pitfalls of relying too heavily on artificial intelligence (AI) in marketing, particularly for commercial realtors. Instead, the host emphasizes the importance of personalization, building relationships, and focusing on business goals and brand strategy.
takeaways

• Shiny object syndrome in marketing refers to the tendency to get distracted by the latest trends and technologies without a clear strategy.
• Examples of shiny object syndrome include the hype around non-fungible tokens (NFTs) and the use of flash technology in websites.
• Relying too heavily on artificial intelligence (AI) in marketing, especially for commercial realtors, may not be effective as it lacks personalization and the human touch.
• Building relationships, focusing on business goals, and formulating a solid brand strategy are key to successful marketing.

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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!
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