Lépjen offline állapotba az Player FM alkalmazással!
Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox
Manage episode 423085858 series 3270990
Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both!
Our favourite Google Ads experts from advertising agency Digital Gearbox.
In this episode, we discuss:
- What’s new in Google Ads
- What’s currently working
- And what’s still working well
Dive in:
[04:56] Google can use AI to track user data.
[09:36] Google AI chat box creates ad content.
[10:49] Search ads now have single shorter headlines.
[14:29] AI, smart bidding crucial for best results.
[17:42] Tip for using Performance Max.
[22:30] Insider Tips from Becky and Jonny!
Find the notes here: https://keepopt.com/208
Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
229 epizódok
Manage episode 423085858 series 3270990
Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both!
Our favourite Google Ads experts from advertising agency Digital Gearbox.
In this episode, we discuss:
- What’s new in Google Ads
- What’s currently working
- And what’s still working well
Dive in:
[04:56] Google can use AI to track user data.
[09:36] Google AI chat box creates ad content.
[10:49] Search ads now have single shorter headlines.
[14:29] AI, smart bidding crucial for best results.
[17:42] Tip for using Performance Max.
[22:30] Insider Tips from Becky and Jonny!
Find the notes here: https://keepopt.com/208
Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
229 epizódok
ทุกตอน
×Üdvözlünk a Player FM-nél!
A Player FM lejátszó az internetet böngészi a kiváló minőségű podcastok után, hogy ön élvezhesse azokat. Ez a legjobb podcast-alkalmazás, Androidon, iPhone-on és a weben is működik. Jelentkezzen be az feliratkozások szinkronizálásához az eszközök között.