Why I’m retiring my signature program (and what’s coming next)

ill communication: copywriting tips & sales strategies for small businesses

After seven years in business and 165 episodes, I'm retiring my signature program, The Joy of Copy Club. This past year felt heavy. I lost my spark. I even applied for a job (spoiler: didn't get it). But the universe had other plans. New clients reached out. Podcast downloads doubled. My newsletter is growing like never before.

I realized something big: The Joy of Copy Club evolved into something far beyond copy. The real magic was watching women discover themselves, unearth their voice, and transform how they show up in business. It was never just about the copy. It was always about strategy, leadership, and selling with confidence.

In this episode, I'm announcing a new incubator and mentorship experience called Pivot to Premium. I built my business selling premium services to premium clients. I never had a $49 course or $97 membership. Instead, I made consistent, sustainable income through high-value, high-trust relationships with clients willing to pay for transformation.

The market is different now. Buyers are more discerning. They don't want low-ticket quick fixes or endless freebies. They're seeking mastery and results. When trust is low, people turn to their communities for reliable referrals. This is your opportunity to become the go-to choice.

I'm sharing what's inside Pivot to Premium and why now is the ideal time to elevate your offers, command the fees you deserve, and reclaim the spaciousness and ease you've been craving in your business.

Text me a question or comment!

Create a premium business that attracts high-ticket clients in Pivot to Premium. Enroll now: www.kimkiel.com/pivot