How to use the PAS copywriting formula to sell more (without sounding douchey)

ill communication: copywriting tips & sales strategies for small businesses

Send us a Text Message.

As a podcast dedicated to sharing copywriting formulas, it’s a wonder I have made it this far without sharing the formula I’m sharing today. This may be the most famous, most well-known, and most-used copywriting formula of all time.

Of course, I’m talking about PAS - problem, agitation, solution.

It's a classic, proven formula, but it can be a little problematic. So in this episode of ill communication, I'm going to share a modern and sophisticated approach to using the PAS formula in your sales copy.

Topics covered in this episode include:

• What this formula is and how it works in your copy
• Why this formula is so impactful- when done right
• My ethical approach to using this formula to sell your offers

This is my modern, ethical twist on the famous copywriting formula and I can’t wait to hear what you think. Tune in now!

Show notes are always available at https://www.kimkiel.com/podcast!

Resources Mentioned:

Learn why I love copywriting formulas so much: https://www.kimkiel.com/podcast-1/what-is-ill-communication-how-it-will-help-grow-your-business

Learn the P4 Formula - Write a compelling sales message without being cheesy or sleazy: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy

Check out The Ultimate Sales Letter by Dan Kennedy: https://amzn.to/3CUkOSg

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Leave a voice note with your fave episode, a top takeaway or to Ask me Anything at: www.speakpipe.com/kimkiel

Or send me a text message by clicking the Send a Text link in the shownotes.