HHCIB 013 Jules Pieri & Amazon Sucks

How Hard Can It Be?

This week my guest is Jules Pieri, Co-Founder and CEO of the product launch platform The Grommet. The company’s Citizen Commerce™ movement is reshaping how consumer products get discovered, shared, and bought. Jules started her career as an industrial designer for technology companies and was subsequently a senior executive for large brands, such as Keds, Stride Rite, and Playskool. The Grommet is her third startup, following roles as VP at Design Continuum and President of Ziggs.com. She completed her undergraduate degree at the University of Michigan and people tell her she is the first designer to graduate from Harvard Business School, where she is currently an Entrepreneur in Residence. Jules was named one of Fortune’s Most Powerful Women Entrepreneurs in 2013. In June, 2014, she was invited to the White House Maker Faire to launch The Grommet Wholesale Platform, connecting Makers with Main Street Retailers. She writes a personal blog at jules.thegrommet.com, and the “CEO Unplugged” column on Inc.com. She posts as @julespieri on Twitter and Instagram. The title of our second segment this week is “Amazon Sucks.” To be honest, no one is more surprised to be writing those words than me, having been an Amazon customer since all they sold were books. To be honest I’ve LOVED Amazon for a long time. I respect their execution and how they take care of me as a customer, and it’s the default store in our household, which spends more than it probably should online. When I posted something to that effect on Facebook, though, my longtime friend Jules stepped in to set me straight, about the impact of Amazon’s policies related to pricing on fellow entrepreneurs. She has some very specific concerns about the way they’ve gone after counterfeiters in particular, and I have to say having spent some time with Jules that I now share them. If you’re skeptical, that’s great. Hear her out in our second segment today, and judge for yourself. How Hard Can It Be is sponsored by G20 Ventures, early traction capital for East Coast enterprise tech startups, backed by the power and expertise of 20 ?of the Northeast's most accomplished ?entrepreneurs. G20 Ventures.?..?? ?People first. How Hard Can It Be is ?also ?sponsored by Actifio?. Actifio? virtualizes?? data ?the way a hypervisor virtualizes compute, ?to ?help customers enable the? ?hybrid cloud, build higher quality applications faster, and improve business resiliency and availability.? ?Actifio?... ?Radically Simple.?