Focussing on delivering transport for humans on this week's Highways Voices

Highways Voices: Talking Roads and Transport Technology innovation

What if you could dramatically improve travel experiences and reduce traffic issues without spending billions on new infrastructure?

In this episode of Highways Voices, we revisit a chat with behavioural scientist Rory Sutherland, author of the book Transport for Humans - Are We Nearly There Yet, exploring how psychology and better information, and not just engineering, can solve key challenges in highways and travel.

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If you're a decision-maker in transport, this discussion offers a fresh perspective on solving problems efficiently and cost-effectively.

• Discover why improving perceptions of travel time can reduce frustration and improve satisfaction.
• Learn how small, inexpensive changes like better signage or reframing can influence behaviour and optimise existing infrastructure.
• Gain insights into how psychology can maximise the use of current networks to reduce congestion and improve flow.

Don’t miss this opportunity to rethink travel and highways solutions. Hit play now and uncover practical strategies that can transform your approach.

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