Lépjen offline állapotba az Player FM alkalmazással!
Three New Mental Models for Conversion Rate Optimization
Manage episode 327854895 series 2947814
Jon Macdonald shared his CRO stories and mental models to improve your conversion rates.
We discussed:
1:00 - Intro
1:20 - How his process is different from other CROs
5:36 - What is continual optimization?
7:54 - Why best practices are for beginners?
15:02 - Scientific method vs silver bullets
20:18 - Why should you stop marketing when someone becomes a lead?
24:06 - How to use email marketing the right way?
Key Links
- Jon MacDonald's website: https://jonmacdonald.com/
- The Good's website: https://thegood.com/
- Opting in to Optimization book
- My Twitter & LinkedIn
80 epizódok
Manage episode 327854895 series 2947814
Jon Macdonald shared his CRO stories and mental models to improve your conversion rates.
We discussed:
1:00 - Intro
1:20 - How his process is different from other CROs
5:36 - What is continual optimization?
7:54 - Why best practices are for beginners?
15:02 - Scientific method vs silver bullets
20:18 - Why should you stop marketing when someone becomes a lead?
24:06 - How to use email marketing the right way?
Key Links
- Jon MacDonald's website: https://jonmacdonald.com/
- The Good's website: https://thegood.com/
- Opting in to Optimization book
- My Twitter & LinkedIn
80 epizódok
Minden epizód
×Üdvözlünk a Player FM-nél!
A Player FM lejátszó az internetet böngészi a kiváló minőségű podcastok után, hogy ön élvezhesse azokat. Ez a legjobb podcast-alkalmazás, Androidon, iPhone-on és a weben is működik. Jelentkezzen be az feliratkozások szinkronizálásához az eszközök között.