Is My Facebook Ad Successful?

Grow with Angie and April: A Podcast for Teacherpreneurs

How can you tell if your Facebook ads are successful? Join us in our Facebook group www.growwithusmastermind.com where we will further discuss this and many topics related to our Teacher Pay Teachers businesses. Disclaimer: We are not Facebook experts. The information that we are sharing is from our personal experience. Please remember to test and analyze your own data to see what is working for you and your audience. You need to do what's best for you and your business. It's really all about trial and error once you have learned the basics. The importance of trial and error Back in Episode 9: Our 3 Goals for Facebook Ads, Angie and I discussed how we feel about Facebook Ad courses. Angie hasn't taken any courses. I took one course a few years ago and wasn't really that happy with it. The person teaching the course had a different style to their page and I ended up feeling like I wasted my money. A course on how to use ads manager might be worth a small investment, $10 or $15. But, ads manager changes on a regular basis so it can be hard to find a course that is current and showing you what the ads manager looks like at that time. So, with that said, let's jump in. Traffic ads We are going to focus on traffic ads in this episode because both Angie and I have had the best luck with these types of ads. With TpT you can't really run a conversion campaign. I wish that we did have the ability to do that with TpT after running a campaign for my webinar recently. They allow you to see the whole funnel and it's a lot easier to tell if the ad is working. However, with TpT a conversion campaign doesn't make sense, so we are sticking with traffic ads for now. The process that we are going to share with you will be specifically for Teachers Pay Teachers sellers that have access to limited data. Most podcasts and trainings will talk about gauging the success of an ad by looking at the direct sale or conversion, which we just aren't able to do. The process of checking the success of traffic ads 1. Give it some time This can be hard to do, but you need to give your ad time to run. The data that you are receiving from Facebook and TpT can be somewhat lagging and you want to get a good picture of what it's doing before you start making changes. I like let my ad run for two weeks and Angie makes sure hers have run for at least a week. 2. Look at spending Once the ad has run for the time period you decide to go with (remember, try to stick to at least a week or two) it's time to look at your spending. Go to Facebook and make sure to figure out the exact date range that your ad has run. Then, find out how much you spent on the ad. 3. Look at sales Now that you have your date range and spending head over to your TpT dashboard. Look at the specific UTM link that you are using on that Facebook ad and look at the sales period during that same time range. 4. Compare spending and sales Compare your sales to your spending to see how well your ad is performing. It's also helpful to look at the sales that you had the week before on that specific product to see if there was a jump in sales when you started running the ad. This is really the most accurate way you can judge if your Facebook ad is performing well. It's very similar to how you look at the data for promoted pins on Pinterest. Important note on cost-per-click It's easy to get caught up in cost per click. I