S4E11: Toby Burns: Scaling a Silent Disco Empire Through Innovation and Goal-Setting

Goals DO Come True with Doug Bennett

Doug Bennett interviews Toby Burns, the founder of The Silent Disco Company. Toby shares his entrepreneurial journey, revealing the secrets behind his thriving 10-year-old business and the importance of setting goals. From managing cash flow to building a strong team, Toby offers invaluable insights for aspiring entrepreneurs, emphasising the power of innovation, customer service, and celebrating life's special moments.

KEY TAKEAWAYS

• Setting an end goal for your business is crucial, even if you don't intend to sell it, as it helps you reverse engineer the steps needed to reach that goal.
• Continuously innovate and improve your products and services by at least 10% each year to stay ahead of the competition and build a sustainable business.
• Surround yourself with talented people who are better than you in their respective fields to create a valuable company and foster personal growth.
• Manage cash flow effectively by seeking advice from experienced entrepreneurs rather than relying solely on accountants.
• Share information and journey with your team, including successes and challenges, to create a strong company culture and keep everyone motivated.
• Invest profits wisely, such as in property or back into the business, to ensure long-term security and growth.
• Maintain a healthy work-life balance by nurturing relationships with family and friends and prioritising happiness alongside business success.
• Celebrate life's special moments and create lasting memories through events, as it is the key to a fulfilling life.

BEST MOMENTS

"I think goals, it's so important for a business owner and the main goal that I tell other business owners as well is having a goal of what the end in mind is. I think that's so important that there's an end goal that you can reverse engineer backwards in order to reach that."

"I want to be the least successful person in the room because I do believe that you become the average of the five people that you surround yourself with."

"Our vision as a business is creating memories through celebrations. Everyone has a party, everyone celebrates, there's some horrible things going on in the world right now. different wars, a new government potentially, you know, there's a lot of uncertainty. And I just think that parties, one Brits love a party, but you create so many memories through a celebration and that's our vision."

"I think happiness and family, like you don't know whether you've got six minutes left or, you know, 60 years left. So I think you do have to, you know, be satisfied with what you're doing."

EPISODE RESOURCES

VALUABLE RESOURCES

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BOOKS:

Goals Do Come True is now live and available to buy on Amazon: https://amzn.to/3phcy6Z

Think Simple, Win Big is now live and available to buy on Amazon: https://www.amazon.co.uk/Think-Simple-Win-Big-Business/

Enjoy, and come back for the latest podcast each Wednesday. Thank you for listening.