Becoming the Brand with Andera Casanova

Girl Gang Craft The Podcast

Viral Marketer, content Creator, and Public Speaker, Andrea Casaonva takes us on her journey of becoming a sensational solopreneur from her work in the early days of TikTok, starting an agency, to stepping into her investor era as a partner and advisor for multiple companies. Andrea tells us her personal experiences of being an immigrant to the U.S, living with mental health issues, and overcoming it all to radiate positivity in every aspect of her life.

Inspiring Moments from this episode:

✿ On solopreneurship, “You should prioritize becoming the brand over only working with brands.”

✿ “Water the seeds that you've planted'' Reach out to past connections. You never know which working relationships will come back and aid you on your path.

✿ “Know your baseline. What are the things that you can actually do without getting close to making your body or mind uncomfortable and really understand what those are”

✿ “Follow up with people that you ghosted or that ghosted you even. Just follow up with them as much as you can

✿ Everything that I do has to come with a purpose. I want to radiate everything that I do from the depths of my heart, my soul, and my connection to source and faith.

✿ I feel like there's a lot of opportunities out there because the amount of brands that are just realizing the power of social media and the power of vertical video platforms is unreal.

Here’s phoebe's anxiety monster and andrea's cute angry octopus from the Adobe conference

Follow Andrea on instagram at @andreacasanova and on TikTok @latinapreneur

For her 1-on-1 mentorship offerings and workshops, visit https://www.theandreacasanova.com/

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