Inbound Marketing for Manufacturing Companies – Part 6: Conversion-focused Marketing Campaigns

Fuel Your Marketing Podcast with Arti Sharma| Marketing Podcast for CEO's, Business Owners, Entrepreneurs and Modern Marketers

Marketing for manufacturing businesses can get challenging because of selling complex products to niche markets. Hence, it is important to make sure that marketing campaigns are very targeted and resources are utilized strategically. This ensures that every opportunity represents a significant revenue potential for your organization.

In this episode, Arti Sharma talks more about ABM strategy for B2B manufacturers, how to get started with conversion-focused marketing campaigns, and the qualities of a good ABM platform for manufacturing businesses.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

Your marketing needs to be very targeted. It has to be personalized to be effective. Otherwise, you're simply wasting time and money marketing to people who will never be qualified to buy.

Find the right messaging that resonates with your potential market and reach them with that messaging, wherever they are.

Use marketing technologies that will make sure that your advertising campaigns are hyper-targeted.

Start your ABM strategy by identifying your right fit accounts.

Creating right fit accounts helps you create an overall strategy to build a comprehensive framework which is really tailored towards your unique sales and marketing goals.

Write hyper-focused and conversion-oriented digital ads across numerous channels.

Monitoring should be done once the campaign gets into motion. Optimization should happen on a daily, weekly, and monthly basis.

After making sure that the ad technology is in place, make sure that your marketing technology in your CRM is also in place.

Since marketing drives sales, ABM should be able to flip the traditional approach by encouraging marketers to focus all of their efforts on a defined set of targeted accounts.

A good ABM platform should eliminate operations, marketing, and sales silos and bring various departments visibility into an accounts engagement over the course of their lifecycle.

A good ABM platform must support the multi-channel ABM as well.

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