FCM209: Soulful Strategies: The Revolution in Fitness Marketing You Need

Fitness Career Mastery Podcast

In this episode, we turn the traditional fitness marketing playbook on its head.

If you're like most fitness professionals we speak to, you may not know exactly who your ideal client is or how to market to them in a way that communicates your value, or you have an idea of how you want to portray yourself to your people, but don't know for certain if that intention is felt and understood.

The truth is that in order to clearly speak to your dream clients, communicate value and attract more of them in, there are a lot of beliefs about our industry and how we have historically marketed ourselves that need to shift dramatically.

In this episode we share a recording of a recent brand strategy session that Barry had with a potential client where he took a deep dive with her into what that shift looks like.

After listening, you're going to think about how you position your value completely differently, and hopefully be on the path to take the necessary steps to attracting new dream clients confidently like a supermagnet.

What You'll Learn:

• The Pitfalls of Marketing Your Classes: Discover why treating fitness classes like tangible products limits who you can reach in the market.
• Real Needs Over Physical Benefits: Learn about the importance of the shift towards addressing people's deeper drives like confidence, energy, and overall life satisfaction, and away from abstract physical benefits like "burnt calories" "cardiovascular endurance" and "lean muscle"

We promise this episode will shift your perspective on what it means to market group fitness classes in today's world, redefine your approach to marketing, and offering insights that could redefine the way you connect with the people who need you the most.

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