14: How Did Engineers Create a New Fashion Category?

Execepreneur: From Executive to Entrepreneur

Aman Advani co-founded Ministry of Supply while at business school at MIT. They have created the performance professional category - business professional attire that's actually comfortable.

You can see from the way they run themselves that they’re engineers solving problems in the fashion space. A Fast Company piece on them put it this way “its conception, its design process, and how it interacts with customers, Ministry of Supply arguably has more in common with the likes of Apple and Google than with J. Crew “

So that's why we wanted to Amam - to understand how they've applied that hypothesis driven testing approach to the fashion space, and how you can leverage testing to benefit your business.

www.launchandlead.com/mos

How have engineers created a new clothing category?

"We think with our engineering hats on more than we do with our fashion opinions or ideas. It's a deeply rooted customer insight-based focus on how can we create a new category that is not just creating a slightly better pair of socks - but a truly rethought pair of socks or rethought undershirt"

My questions this week?

1. How did he wind up launching this particular business?
2. How did he and his co-founders launch the then highest grossing kickstarter fashion campaign?
3. How did they use their engineering background to create a new fashion category?

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