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Transforming Digital Marketing with AI: Innovation, Personalization, and Investment Trends
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A tartalmat a Allison Harris biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Allison Harris vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Digital Marketing Today: The AI Revolution in Marketing
Welcome to Digital Marketing Today, the podcast that keeps you abreast of the latest trends, innovations, and strategies in the world of digital marketing. Our latest episode dives deep into the transformative impact of Artificial Intelligence (AI) on the digital marketing landscape.
In This Episode:
- AI and Retail: Dr. Julie Nelsen discusses how the AI-powered Sephora Virtual Artist App is enhancing online shopping experiences.
- AI in Personalized Advertising: Michael Jaconi speaks to the crucial role of AI in tailoring ads for media-strategic retailers.
- Product Descriptions & Customer Service: Insights from Sanjeev Siotia on how AI is improving online product information and support.
- Revolution in Marketing Tech: Dale Renner talks about how AI is fundamentally altering marketing technologies, with Jay Topper adding how vital clean data is in an omnichannel setup.
- Investment in AI: A look at iKala's Series B+ funding, led by Chunghwa Telecom, highlighting an increased investment in AI solutions for enterprise cloud services.
- Generative AI in Content Creation: Adobe partners with Accenture to launch Firefly, showcasing generative AI's promise for personalized content, discussed alongside ethical considerations by Diana Zheng.
- Full-Stack Marketing & the Solo Agency Trend: Examination of the growing trend of all-in-one marketing agencies and the rising importance of AI understanding for marketers.
Whether you're a marketing professional, a business owner, or just interested in the evolution of digital marketing, this episode provides vital insights into AI's role in shaping the future of the industry. Stay ahead by learning about the importance of adaptability and how innovation drives growth and success in the fast-paced world of digital marketing.
Tune in, take notes, and transform the way you think about digital marketing – today!
Links:
How AI Will Change The Retailing Industry
iKala Secures Over $20 Million in Series B+ Funding, Led by Chunghwa Telecom
Adobe taps Accenture to co-develop industry solutions with Firefly AI
The Rise of the Full Stack Marketer: Navigating the Digital Marketing Landscape
146 epizódok
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