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Solving the Brand Investment Puzzle: How to Measure and Justify Long-Term Investment
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In this strategic episode, we tackle marketing's persistent challenge: justifying brand investment when leadership demands clear, immediate returns. We explore why brand building has become critical in today's buyer journeys while providing practical ways to measure its often-delayed but powerful effects.
You'll learn five specific approaches to measuring brand impact that go beyond traditional attribution models, plus a ways to communicate with financial stakeholders using language and metrics that resonate with bottom-line focused executives.
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