#110 – A brush with success: how Colgate embraced digital commerce – Josue Munoz, ex Colgate-Palmolive

Commerce Talks with Alexander Graf

A tartalmat a Oskar and Alexander Graf biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Oskar and Alexander Graf vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

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In this episode of Commerce Talks with Alexander Graf, I sit down with Josue Munoz, former head of global e-commerce at Colgate-Palmolive, to explore the brand's digital transformation journey. We delve into Colgate's dominance in the toothpaste market, driven by innovation and consumer understanding, and discuss their strategic shift towards e-commerce and direct-to-consumer initiatives. Josue shares insights on adapting to digital retail environments, the importance of first-party data, and the challenges of balancing traditional retail relationships with new digital strategies. We also explore Colgate's creation of the CO brand, a direct-to-consumer venture featuring innovative oral care products. Join us as we uncover how Colgate navigates the evolving landscape of digital commerce while maintaining its market leadership.

160 epizódok

#Business #Lena Hackelöer #Willem Blom #Le WimLex #Alexander Graf