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#18 Data, Creativity, & Connection: Lorraine Ball's Guide to Effective Marketing
Manage episode 468722659 series 3610466
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Lorraine Ball shares her journey from corporate America to becoming a successful entrepreneur and marketing expert in this engaging conversation. She discusses the importance of grounding marketing strategies in data, understanding customer needs, and the evolution of marketing practices over the years. Reflecting on the portrayal of marketing in popular culture, particularly in the show Mad Men, Lorraine analyzes the effectiveness of Super Bowl ads, emphasizing the need for a strong connection between the advertisement and the brand.
The conversation also delves into the evolution of consumer choices and the impact of societal marketing on businesses today. Lorraine stresses the importance of brand consistency and authenticity, especially when addressing societal issues. She shares valuable insights on marketing strategies tailored for small businesses, highlighting the need for creativity and targeted approaches.
Check out the Lorraine's stunning photography here:
https://lorraineball.com/hello-world/
https://lorraineball.com/venice-is-another-world/
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