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Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way. Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and o ...
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Get the tips you need to succeed as a sports & recreation entrepreneur, manager or owner with The Small Business Tips Podcast, presented by Amilia. Each episode, host Matt Fish and a special guest break down how to you can scale and expand your business through growth hacks, digital marketing strategy and much more. For more ideas to help your organization grow, visit amilia.com
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Are you a growth-stage entrepreneur, solopreneur or small business owner trying to scale your service-based business but constantly battling overwhelm, decision fatigue, or too many ideas at once? Do traditional “step-by-step” strategies feel impossible to follow because your ADHD or neurodivergent brain just doesn’t work that way? You’re not alone. Welcome to The Real Truth About Business, the podcast that cuts through the noise and gives you the no-fluff, straight-talking truth about what ...
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What if your business could not only survive the ups and downs of the market but actually thrive during uncertain times? What if, instead of constantly putting out fires, you had systems in place that let you step away—maybe even take a real vacation—knowing that everything was running smoothly in your absence? The Green Ledger - Tips for a Sustainable Small Business is the show where making money meets making a difference. This podcast is your guide to building a profitable, planet-friendly ...
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Marketing from X 2 Z helps small business owners cut through the noise and master the marketing strategies that actually grow a business. Each week, co-hosts Mike Albuquerque (Gen X), a branding and website expert, and Liz Bachmann (Gen Z), a social media strategist, share their generational perspectives to give you a complete view of today’s digital marketing landscape. If you’ve ever wondered how to get started with digital marketing, how to build a brand that stands out, or how to create ...
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JennyB is a strategic website designer for service-based businesses. She specializes in helping small business owners transform their websites into 24/7 client-attracting machines. This show will deliver actionable website tips about how to design, optimize, and convert more visitors into clients. If you are looking for website design tips from a conversion-focused designer then you are in the right place. This podcast will provide valuable insights for entrepreneurs, small business owners, ...
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Listen to the Alltel Australia Small Business Podcast series and learn from a successful entrepreneur who has grown his corporation from a family–run lounge room operation to a national telco. Alltel's General Manager, Trent Brinsley wants to help you: - get your business off the ground - lay the foundations for growth and expansion - gain an understanding of the tools you can utilise to build and retain a customer base Trent shares the lessons he's learnt from personal experiences over the ...
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Creating a brand is all in our hands, no matter what scale our business is, and to create a brand, we need to do something extra besides our competitors. A brand identity is similar to our personal identity, as everyone has their own unique identity with something special to offer. A brand designing company can help to achieve that target of making your company reflect as a brand.
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It’s time to run your business – and stop letting it run you. One Next Step, hosted by BELAY CEO and author Tricia Sciortino and Lisa Zeeveld, CFO and COO, is the most practical business podcast in the world. It provides tangible takeaways and actionable insights for listeners every week so leaders can affect change in their business immediately. Because after working with thousands of entrepreneurs, executives, and organizations, powerhouse virtual staffing company BELAY has the real-world ...
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show series
 
Word-of-mouth isn’t magic—it’s a strategy. Mike (branding/web) and Liz (social strategy) break down how to earn and organize referrals without feeling salesy. From picking the right rooms to show up in, to creating simple touch points, to tracking who sends what, you’ll learn how to turn relationships into a reliable pipeline. You’ll learn Why “one…
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In this podcast episode, I answer LinkedIn questions from one of my VIP coaching clients. We cover topics including profile optimization, growing your network, engagement, and more. I also discuss detailed insights about profile headlines, managing your connections, and best practices for using LinkedIn features effectively. Whether you're interest…
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You’ve worked hard this year - cut waste, trained your team, switched suppliers, maybe even implemented a backup plan. But here’s the question: can you actually prove any of it made a difference? If a customer, lender, or even your own family asked, “What difference did it make?” or “How is your business really making an impact?”, would you have a …
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🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. ----------------------------------------------------------------------------- Let’s talk about one of the most misunderstood tools…
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If your website feels outdated or disconnected from your current business, this episode is for you. Many business owners unintentionally let their websites stay stuck in time, which could confuse potential clients and cost you opportunities. Learn simple, strategic ways to update your website so it reflects where your business is right now—without …
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Listen as I explain how to check the email open rate for your LinkedIn newsletters. I share step-by-step how to navigate to the necessary section on your profile to view your newsletter open rates, along with other useful statistics such as article views and social engagement factors. Additionally, I provided insights about the initial impact of yo…
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Market research doesn’t have to be expensive or intimidating. Mike (branding/web) and Liz (social strategy) break down practical ways small businesses can validate ideas, learn what customers actually want, and turn insights into better messaging—without big reports or pricey tools. You’ll learn Why assumptions cost money and how lightweight resear…
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This episode is a playback of a past live interview with Joan Frank of B Frank Communications. Joan shared her journey in PR, the importance of media relations, and how it helps to build credibility and grow businesses. We discussed practical tips for those new to PR, the significance of having a good hook, and the value of professional PR services…
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🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. ----------------------------------------------------------------------------- Every December, entrepreneurs say they’ll “figure it…
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We celebrate 100 episodes of the pod! It’s all about the lessons learned from podcasting and how they apply to improving your small business website. Spoiler: Progress, authenticity, and connection are the keys to success, whether it's your podcast or your website. YOU WILL LEARN: Why progress beats perfection when it comes to your website. How sho…
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Putting all your marketing eggs in one social basket is risky. Mike (branding/web) and Liz (social strategy) explain why platform dependence can backfire and how to diversify smartly—without doubling your workload. You’ll learn how to use owned channels as a safety net, repurpose content across platforms, choose the next-best channel based on your …
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Embracing the Journey: Enthusiastically Unemployable In this special episode, I replay a live stream from two years ago where I shared the evolution of my brand from 'Enthusiastically Unemployable' to 'Enthusiastically Self-employed.' I discussed the misconceptions around the term 'Unemployable' and shared my personal journey from corporate marketi…
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You’re probably wasting 20–30% of your resources without even realizing it. That’s money down the drain, literally. In this episode, I share Rachel’s story, who discovered that her rising utility bills weren’t just bad luck… they were bleeding her profits dry. The good news? Simple changes helped her cut costs, reduce waste, and start saving money …
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Leadership Lessons from Shakespeare with Carol Ann Lloyd Connect with Carol Ann on LinkedIn: https://www.linkedin.com/in/carolannlloyd/ This podcast episode focused on the intriguing concept of learning leadership lessons from Shakespeare. Carol Ann, a historian deeply passionate about Shakespeare and history, shared insights on how the playwright'…
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🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. ----------------------------------------------------------------------------- Why is it so easy to meet every client deadline, but…
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We chat about SEO versus beautiful website design and why you don’t have to choose between the two! We break down how to create a website that’s both visually appealing and optimized for search engines, so it works for both your audience and Google. YOU WILL LEARN: Why solely focusing on design or SEO leaves money on the table. How Google evaluates…
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In Episode 10 (technically 11 because of our mini episode), Mike (branding/web) and Liz (social strategy) break down what to track, what to ignore, and how to tie metrics directly to your business goals so you’re not just reporting—you’re learning. You’ll learn How to map business goals to a small set of metrics that matter Why follower counts and …
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Getting “Google-bombed” with sudden, illegitimate 1-star reviews? In this quick mini episode, Mike and Liz walk through what to do right away, how to reply when a review is real (but negative), and how to rebound with a steady, ethical review flow that restores trust. You’ll learn Why fake review spikes happen—and why they’re so damaging to small b…
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🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. _________________________________________________________ You know those days when you can knock out a week’s worth of work in one…
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Let's chat about how your website images can either help or hurt your SEO and user experience. If your website feels slow, your photos aren’t showing up in Google image searches, or you're unsure if your brand photos help or hurt conversions, this episode is for you. You’ll learn how to avoid common mistakes that could be costing you traffic and vi…
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Big budgets are nice—not necessary. In this episode, Mike (branding/web) and Liz (social strategy) share how early-stage and still-growing small businesses can market effectively without overspending. From documenting your journey on social to standing up a basic website/GBP, email touchpoints, and content that compounds, we cover what to do now, w…
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In this episode, I have an engaging conversation with my good friend Kevin D. Turner, a fellow LinkedIn trainer and coach. We discuss the abundance mentality, social media karma, and how bringing in other experts helps everyone involved. Kevin shares insights on branding, LinkedIn features, and the importance of a strategic approach to using AI. We…
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🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. _________________________________________________________ You know that “it’ll only take 15 minutes” lie we all tell ourselves? Th…
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Learn about the one key element that separates successful websites from ones that just look good. It’s not about flashy designs or technical tweaks; it’s about creating a strategic customer journey. This episode breaks down how to guide your visitors step-by-step to turn them into paying clients. YOU WILL LEARN: -Why focusing on design trends and t…
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Marketing shouldn’t steal your sanity. In this episode, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) break down the marketing systems that keep you consistent—batching, simple workflows, and right-sized tools—so you can grow without living online 24/7. You’ll learn Why marketing feels chaotic (noise, mixed advice, tool overload) an…
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How to Update Social Share Images for LinkedIn Welcome back! In this tutorial, I'll walk you through updating your social share image on LinkedIn, particularly for the featured section. I'll show you how I adjusted my thumbnail using Kajabi, fixed a cropping issue, and ensured LinkedIn displays the updated image using LinkedIn Post Inspector. If yo…
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The Missing Piece was designed specifically for those with ADHD. If you are in a season of "stuck" and ready to break through it. 12 weeks of support for only $600! Check it out today! _________________________________________________________ For ADHD entrepreneurs, rejection sensitivity dysphoria (RSD) can quietly sabotage your business. It’s not …
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We chat about the challenge of "expert overwhelm"—when highly skilled professionals struggle to simplify and communicate their expertise effectively through their websites. Using Deb's story, we’ll explore how clarifying complex information can turn an overwhelming website into one that educates, connects, and converts visitors into clients. YOU WI…
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Maximize Your Speaking Potential with Laurie-Ann Murabito In this episode, I replay a recent livestream interview with Laurie-Ann Murabito, a seasoned speaker coach who helps entrepreneurs and professionals find more paid speaking opportunities. We discuss effective strategies for overcoming nervousness, repurposing presentations, and leveraging sp…
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Too many entrepreneurs think they’re “lazy” or “broken” when they can’t follow rigid, step-by-step strategies. But here’s the truth - if you’ve got ADHD tendencies (diagnosed or not), those strategies simply weren’t built for your brain. And yet when we design ADHD-friendly systems? Convergent thinkers benefit too. In this episode, I’m kicking off …
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Let's do a website audit for Anne, the founder of The Fun Reset, a group coaching program for ambitious women. Anne's DIY website has great messaging but struggles with being too dense and overwhelming for visitors. We discuss actionable ways to improve her site and make it more engaging, user-friendly, and optimized for client conversions. YOU WIL…
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Websites don’t convert because they’re pretty—they convert because they’re clear and customer-focused. In this conversation, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) dig into what actually moves a visitor to act: messaging, structure, and simple changes that remove friction. You’ll learn Make it about the customer: lead with pr…
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Video Marketing Magic : On/Off Camera Annette Richmond: linkedin.com/in/annetterichmond This is a playback of a video presentation Annette delivered at my recent "Marketing for the Self-Employed LIVE-A-Thon" event. Register for the FULL VIDEO of this session: https://www.mellermarketing.com/m4se Struggling with content or video? You’re not alone. W…
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What do you do when your sales vanish overnight? The answer may not be in your warehouse - it may be in your neighborhood. In this episode, I share a powerful real-world story of how collaboration saved multiple small businesses during a crisis. From there, we dig into why community relationships aren’t just feel-good extras, they’re a core part of…
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The online space is full of bold, sweeping statements that do more harm than good, and if you’re a service-based entrepreneur, they can send you down rabbit holes that leave you stuck, spinning, and questioning everything. In this episode I break down the misleading advice floating around online and share the real truth about what actually grows yo…
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Let's chat about how to evaluate your website through the lens of someone you just met at a networking event. Your website plays a big role in whether someone decides to work with you, refer you, or never follow up. Let’s make sure your site reflects the real you and helps push these relationships forward. YOU WILL LEARN: Why your website should ma…
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AI isn’t your strategy—it’s a tool. In this conversation, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) dig into how small businesses can use AI to work smarter without losing their voice, judgment, or trust. You’ll learn AI as partner, not pilot: Treat it like an intern—you remain the decision-maker. Hype vs. reality: Where AI trul…
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Welcome back to the show! In today's episode, I'm answering seven LinkedIn questions asked in this past week. Whether you're a client, member, or podcast listener, feel free to reach out with your LinkedIn queries. Today, we'll discuss topics such as the penalty for sharing external links on LinkedIn, whether to duplicate content in email and Linke…
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The Missing Piece 12 week program is ready and waiting for you! Sign up today! _________________________________________________________ Too many entrepreneurs pivot too soon, out of boredom, discouragement, or because a launch feels hard. The truth is, most offers don’t fail because they’re bad. They fail because they weren’t given enough time, co…
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