Why ADHD Entrepreneurs Underestimate Everything: The Time Blindness Trap [Ep. 327]

The REAL Truth About Business: Business Growth Tips for Solopreneurs, Small Business Owners, Coaches, Consultants and ADHD Service Providers

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You know that “it’ll only take 15 minutes” lie we all tell ourselves? The one that somehow turns into two hours and a mountain of frustration? That’s time blindness, and it’s one of the biggest culprits behind overwhelm, inconsistency, and constant “playing catch up” for ADHD entrepreneurs and service providers.

In this episode of The Real Truth About Business, Michelle breaks down what time blindness really is, why it wreaks havoc on your productivity and planning, and how to create structure that actually supports your brain. You’ll hear practical, real-world strategies to help you stop running late, overbooking yourself, and bottlenecking your own business growth, without feeling boxed in.

Whether you’re a coach, consultant, OBM, VA, designer, copywriter, or ADHD entrepreneur who’s tired of feeling behind and beating yourself up for it, this episode helps you move from frustration to focus and from chaos to clarity with realistic, actionable systems that work with your brain, not against it.

You’ll learn:

• What time blindness really means for ADHD and neurodivergent entrepreneurs
• How to stop underestimating how long tasks will take
• Why time blindness can break client trust and create business bottlenecks
• Practical ways to double or triple your time estimates and regain breathing room
• How to use timers, task tracking, and reverse engineering to plan smarter

This is the real truth about business growth, especially for neurodivergent service providers who crave clarity, structure, and results without falling for every trend online.

Links Mentioned:

Resource: ADD.org

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About the Host:

Michelle DeNio is a business strategist and growth advisor for service-based entrepreneurs, especially neurodivergent and ADHD business owners. Creator of the Focused Visionary Accelerator and host of The Real Truth About Business podcast, she helps clients simplify, focus, and grow sustainably. With 15+ years in business operations, she’s known for turning big ideas into simple, profitable action plans.