Invisible Differentiators in B2B Marketing

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How to Stand Out in a Sea of B2B Sameness

When it comes to B2B marketing, standing out can be quite a challenge. When every business is saying the same things, how do you differentiate yourself from the sea of sameness? In this episode of Cocktails, Tangents, and Answers, hosts Rich and Zac discuss "invisible differentiators." What they are and how you can use them to stand out!

The Modern English cocktail, crafted by New York bartender Michael Waterhouse, offers a fresh spin on the classic gin sour. This vibrant drink combines high-quality gin with tart lemon wedges, the subtle sweetness of maple syrup, and the crisp essence of fresh pear. The result is a balanced cocktail that’s both approachable and complex.
Recipe Credit: https://www.liquor.com/recipes/modern-english/

Ingredients:

• 1/4 fresh pear, peeled, seeded and cubed
• 2 lemon wedges
• 1/2 ounce maple syrup
• 2 1/2 ounces Bulldog gin
• Garnish: cinnamon stick (optional)

Directions:

1. In a shaker, muddle the fresh pear, lemon wedges and maple syrup.
2. Add the gin and fill with ice, and shake until well-chilled.
3. Double-strain into a coupe glass.

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Host: Rich Mackey
Producer: Zac Hazen
About Antidote 71:
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Fejezetek

1. Why “Different” Brands Look The Same (00:00:00)

2. Defining Invisible Differentiators (00:01:04)

3. Coke vs Pepsi And Emotional Pull (00:01:55)

4. B2B Sameness And Agency Reality (00:03:55)

5. Cocktail Break: The Modern English (00:05:15)

6. Recipe Walkthrough And Variations (00:08:45)

7. Back To Business: Why Intangibles Matter (00:11:52)

8. Trust, Consistency, And Revenue Impact (00:13:15)

9. Reliability, Experience, And “Would You Grab Dinner?” (00:16:05)

10. Operational Excellence As A Hidden Edge (00:19:00)

11. Trader Joe’s, Discovery, And Cashier Cues (00:22:05)

12. Processes That Customers Feel But Don’t See (00:25:15)

13. Why Intangibles Get Buried (00:28:20)

14. Asking Customers And Employees For Clues (00:31:12)

15. Aligning Marketing, Sales, And Delivery (00:33:20)