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Doing Well by Doing Good with Amanda Brinkman, Chief Brand Officer at Deluxe/Creator, Producer & Host, Small Business Revolution
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Manage episode 295553312 series 2940217
A tartalmat a Tania Yuki biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Tania Yuki vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
In this episode of Shareablee's CMO Pulse, Amanda Brinkman shares her own personal journey of reconciling the idea that businesses need to make money as their primary function, with the opportunity for businesses to make the world a better place, and to "Do Well by Doing Good". Amanda and her team have built an incredible content empire at Deluxe beginning with short films highlighting 100 Small Businesses, which has now evolved into the popular TV Streaming Series "Small Business Revolution", which Amanda is also the Creator, Producer, and Co-Host of. Amanda's story is an inspiring blueprint for how brands can take the reins on storytelling, and move beyond advertising to creating meaning, and impact in the world.
"If people who want to do good in the world, don't go into the business world, how will the business world or marketing ever make a difference or get better?"
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