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A tartalmat a Ty Hayes and Ty Hayes from Growth Generators biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Ty Hayes and Ty Hayes from Growth Generators vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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28. How being customer-led can help your team transition from B2B to B2C marketing

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Manage episode 295662858 series 2824828
A tartalmat a Ty Hayes and Ty Hayes from Growth Generators biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Ty Hayes and Ty Hayes from Growth Generators vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

On this week’s episode, Louise Eyres, Head of Marketing and executive team member of Vanguard Australia, joins us.

Prior to Vanguard, Louise was Chief Marketing Officer at Sport Australia. Louise has also held a series of leadership roles at ANZ bank, including leading the global marketing team as a group at GM of marketing and Louise commenced her marketing career at BHP.

In this episode, we discuss:

  • How Louise went about designing the structure, how she ensured that the team was aligned to the org strategy;
  • How Louise built on the knowledge from her counterparts in the rest of the world;
  • The journey Louise has been on with the team to become truly customer-focused and insight-led;
  • How they're piloting agile marketing and the continue evolution of the team;
  • How the new structure has enabled this transition;
  • The leadership insights and lessons that Louise has gained throughout a career with some great metaphors of mindsets for CMOs to consider; and
  • What you can gain from being on a board, what you can bring to the board as a CMO and what you really need to think hard about before making the leap.

As always it's another jam packed episode. If something jumps out at you, make sure you download the notes for the show by going to growthgenerators.io, head to the ‘Podcast’ section and look out for this episode. Enjoy!

References

Contact Louise Eyres

Contact Growth Generators

If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a review!

This episode was hosted by Ty Hayes, produced by Dylan Todd and edited by Lewis Hallam.

  continue reading

72 epizódok

Artwork
iconMegosztás
 
Manage episode 295662858 series 2824828
A tartalmat a Ty Hayes and Ty Hayes from Growth Generators biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Ty Hayes and Ty Hayes from Growth Generators vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

On this week’s episode, Louise Eyres, Head of Marketing and executive team member of Vanguard Australia, joins us.

Prior to Vanguard, Louise was Chief Marketing Officer at Sport Australia. Louise has also held a series of leadership roles at ANZ bank, including leading the global marketing team as a group at GM of marketing and Louise commenced her marketing career at BHP.

In this episode, we discuss:

  • How Louise went about designing the structure, how she ensured that the team was aligned to the org strategy;
  • How Louise built on the knowledge from her counterparts in the rest of the world;
  • The journey Louise has been on with the team to become truly customer-focused and insight-led;
  • How they're piloting agile marketing and the continue evolution of the team;
  • How the new structure has enabled this transition;
  • The leadership insights and lessons that Louise has gained throughout a career with some great metaphors of mindsets for CMOs to consider; and
  • What you can gain from being on a board, what you can bring to the board as a CMO and what you really need to think hard about before making the leap.

As always it's another jam packed episode. If something jumps out at you, make sure you download the notes for the show by going to growthgenerators.io, head to the ‘Podcast’ section and look out for this episode. Enjoy!

References

Contact Louise Eyres

Contact Growth Generators

If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a review!

This episode was hosted by Ty Hayes, produced by Dylan Todd and edited by Lewis Hallam.

  continue reading

72 epizódok

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