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123. The great gaming boom, plus WFH & creativity three years after Covid
Manage episode 358133562 series 164114
We report from this week's Campaign Gaming Summit where we heard about how more brands are rushing to embrace gaming and the rise of so-called “grey gamers” — part of a wider “demographic disruption” in marketing as the population is getting older.
Coral Cripps, technology and gaming editor, and Shauna Lewis, reporter, join Gideon Spanier, UK editor-in-chief, to talk about their highlights from the summit, plus they discuss whether working from home chips away at creativity — a hot topic exactly three years after the first Covid lockdown began in March 2020.
Further reading:
Does WFH chip away at people’s creativity?: part two – junior adlanders
Does WFH chip away at people’s creativity?: part one – senior adlanders
Campaign Gaming Summit: Advertisers are ignoring 'older' gamers at their peril
Hosted on Acast. See acast.com/privacy for more information.
256 epizódok
Manage episode 358133562 series 164114
We report from this week's Campaign Gaming Summit where we heard about how more brands are rushing to embrace gaming and the rise of so-called “grey gamers” — part of a wider “demographic disruption” in marketing as the population is getting older.
Coral Cripps, technology and gaming editor, and Shauna Lewis, reporter, join Gideon Spanier, UK editor-in-chief, to talk about their highlights from the summit, plus they discuss whether working from home chips away at creativity — a hot topic exactly three years after the first Covid lockdown began in March 2020.
Further reading:
Does WFH chip away at people’s creativity?: part two – junior adlanders
Does WFH chip away at people’s creativity?: part one – senior adlanders
Campaign Gaming Summit: Advertisers are ignoring 'older' gamers at their peril
Hosted on Acast. See acast.com/privacy for more information.
256 epizódok
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